1066 Pianos is no stranger to SuperyachtDESIGN Week as their innovative piano is always on hand to provide light music throughout the event. This year, the team has been on hand to serenade guests during the prosecco breaks and are keen to share this new way to listen to music at all your events.
The remainder of the last day of SuperyachtDESIGN week, began with Philipp Stubendorff of Oldenburger Yacht Interior, welcoming attendees to their stand to showcase the various wood samples they have on offer. The specialist team was on hand to field questions from guests and get some hands on experience with the surfaces and finishes.
It was another jam packed breakout session held in the Interior Supply showroom that featured Tim Gosling of the eponymously named studio, and Alex Hull of Hull Studio discussing the importance of spending more time and effort on how you furnish the interior of a yacht.
An afternoon session saw Justin Olesinski of Bernard Olesinski and Ken Freivokh of Ken Freivokh Design talk about 'Where it all Began' with an interesting discussion on custom versus production yachts at the smaller end of the market. Freivokh introduced the topic by outlining some of the issues with production boats. "Sometimes it is not a good idea to be the best house on the street," he explained. "When it comes to selling a production boat, there is a price limit and you might not get the same value as you put in. If an owner is prepared to put in a lot of effort, they might be better off going to a one off shipyard as it has better resale value."
"When designing for a production boat, you have to think about all the different types of clients," added Olesinski. However, Freivokh pointed out, production boats have the advantage of getting more loyalty from owners. "They like being part of the Sunseeker or Princess family, so they tend to trade up," he said. "And if you trade in with the same company, you tend to get a better deal," agreed Olesinski. The session concluded with a call for more discourse between designers and MCA legislators that are enforcing regulations, such as Tier III, which have the potential to damage the smaller end of the market which had limited scope for change.
The final session of SuperyachtDESIGN Week on the third day of the event saw a keynote presentation by Hugo Nightingale of Jaguar. Starting his talk about the history of the brand and the car manufacturer's products, Hugo explored how Jaguar approaches design and shared his thoughts on what it is to be luxurious.
"What is the future of luxury? This is an important question for some but it isn't something we talk about too much at Jaguar," Nightingale said. "What is important for us is to see how people live and interact with life. It is about the experience they have in our cars which is crucial."
The designer also explained the value of show cars, as it allows their team to judge the market's feedback and amend the design accordingly. Nightingale shared how models are crucial to their product development process and offers the design team insight into a concept that would otherwise not been seen.
We would like to thank our sponsors for this event: Gold Level: Awlgrip, Blohm+Voss; Silver: Clyde & Co, Jonathan Fawcett and Kevin Glancy; and Bronze: AIM Yacht Interiors, Decored, Heirlooms, MyYachtMyMusic and OceanLED.
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