Day two of SuperyachtDESIGN Week was opened with a candid conversation between Mr M A Zaman of Royal Falcon Fleet and chairman of The Superyacht Group Martin Redmayne. Mr Zaman explained that the concept of Royal Falcon Fleet was born from his desire to share the innovations and lessons that would come from building his own yacht. At the heart of much of this keynote address was the idea that the industry should be sharing it's knowledge and experience more with each other.
"We do not need to continually reinvent the wheel," Mr Zaman told the room. "We should share information and technology with each other in the industry." Redmayne acknowledged that shipyards wanted to protect their knowledge as it is what gives them a competitive edge but said that a more open source of information would help save time and money for all, including the customer. "If we could give the customer a better price, they would have more money to invest and we would have more money to innovate," said Mr Zaman.
As a case study for the Chinese market, LuxperienceLab presented their latest software technologies to an intimate group of interested guests. The group is expanding and certainly witnessing global growth in such emerging markets as China and aim to deliver a bespoke service to their clients.
Designers' frustration at the past years' design restrictions as a result of regulations such as the Maritime Labour Convention, 2006 (MLC), however, was met with the subject of accountability and lack of designer involvement in various conventions. As Van Hooren stated, "If you want to throw your hands up in the future, make sure you're involved in the beginning." If designers want to start innovating against the backdrop of regulations, they need to start talking to the crew, the group agreed.
Echoing something that Rob Doyle and Matteo Conti said in yesterday's breakout session, Terry Disdale and Martin Francis discussed the importance of designers marketing themselves. "A lot can be learned from Philippe Starck about building a [design] brand," said Francis. "You need to be good at design but you need to be able to market and sell yourself." Both Francis and Disdale emphasised the importance of creating a brand. Francis pointed to the fact that articles about Starck typically don't feature one of his products until several pages into the article; the first few pages will feature images of Starck himself, something that creates a brand around the personality. The session also explored issues of space, trends and managing client expectations with the designers drawing many laughs from the large audience packed into J Robert Scott with their candid anecdotes from their long careers. "We were talking earlier and described ourselves as the grumpy old men of the industry," said Francis. "We have been around the block," added Disdale.
Terry Disdale and Martin Francis
At the Tai Ping showroom, Inspired Rugs designer and artisan rug maker Emily Twomlow showed the audience the process of making hand tufted rugs. Using finished examples from existing ranges, along with a blank canvas to demonstrate her craft, Twomlow showed how different effects were achieved. "If you make a mistake, it is possible to rectify it by pulling out the tufted yarn," she said. "However, the more of the rug design you complete, the harder it is to amend."
We would like to thank our sponsors for this event: Gold Level: Awlgrip, Blohm+Voss; Silver: Clyde & Co, Jonathan Fawcett and Kevin Glancy; and Bronze: AIM Yacht Interiors, Decored, Heirlooms, MyYachtMyMusic and OceanLED.
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