Applied Marine Automation (AMA) used METS as the platform from which to showcase its extreme wide 42:9 and ultra slim glass screen, the BLADE. The minimalist design of the glass helm gives it the appearance of floating, an illusion SuperyachtNews.com can attest to, having visited the AMA stand at the event.

Applied Marine Automation’s MD, David Rowe said that the combined value of attending both METS and the Global Superyacht Forum had been significant when in conversation with SuperyachtNews.com.

“This is the second year we’ve exhibited in the Superyacht Pavilion at METS and we were really pleased with the footfall and with the range of enquiries we took at the stand”, he explained. “We had a lot of interest in our concept bridge console, the BLADE, and were again impressed by the organisation and networking opportunities. It really is a worthwhile event for us.”

AMA’s design brief has been to marry the aesthetics with functionality and efficacy, two considerations that are essential to any component of an integrated bridge system. The BLADE provides a video wall view of all of the ship’s systems.


An ‘at a glance’ user interface maximises the touchscreen controls so there is no need to navigate between dozens of pages. All key systems are available on the one page with pop-ups for alarms and secondary functions.

Design director, Gifford Hooper said, “We want to demonstrate how helm design can be ultra-modern and offer the ultimate in convenience for a superyacht captain. The ‘floating’ concept can be adapted to any boat’s interior design and having all your systems available ‘at a glance’ significantly improves ease of use for safe pilotage.”

The screens offer a 2560x1080 resolution and low reflection optically coated glass. They are calibrated for true life colour and can be manufactured to ECDIS standards.

“We had a fantastic response to our HUD console at METS last year and we’re very much looking forward to the show this year”, Rowe added. “At our factory in Plymouth we are pushing the design boundaries and working to develop concepts to help superyacht captains control their vessels with touchscreen simplicity.”

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Applied Automation (UK) Ltd


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