UK, London. Pininfarina, the famed Italian design house was founded in 1930 and dedicated to building luxury cars for the upper echelons of European aristocracy. Almost a century later, the brand continues to design each project with the founder’s ethos of elegance, purity and innovation.
This June will see Pininfarina’s Francesco Lovo take to the stage at SuperyachtDESIGN Week. His session, closing the first day of the event, will explore the heritage of the famed design house and present their recent marine collaborations.
Lovo, a graduate of aeronautical engineering joined Pininfarina Extra - the branch of Pininfarina dedicated to transport and industrial design and architecture - in 1987.
In his time at the company, Lovo has overseen 400-plus projects and was made R&D director of Pininfarina in 2002 and then vice-president of operations in 2015. In his current role, Lovo remains directly involved in the day-to-day work of the brand, taking an active role in each stage of design.
The Ferrari Sergio. A result of the long-term collaboration between Ferrari and Pininfarina.
The overarching theme of Lovo’s presentation will be how the brand has applied its experience crafting automotive designs - including a longstanding relationship with Ferrari - to the aviation and marine industries, exemplified by recent collaborations with Fincantieri and Persico.
As Lovo explains, the brand’s history with automotive design influences each project: “When designing a superyacht, we leverage on the know-how gained in all these sectors, maintaining always the same approach: human-centered … being it a one-off car, a private jet, a villa or a superyacht.”
The session at SuperyachtDESIGN Week will offer a unique insight into the future of design and potential iconic partnerships. As Lovo comments, “Thanks to our prestigious collaborations - we have created icons of style and matured a strong expertise in the design of emotional shapes.”
Pininfarina's 85m design
SuperyachtDESIGN Week will take place from 28 – 30 June. To see the programme in full, click here.