This acrylic/epoxy based, quick-drying spot primer is designed to spot prime a surface to seal exposed underlying primers and substrates where breakthrough areas have occurred during the final sanding process, prior to applying topcoat. With a drying time of one hoursales and marketing director, Tripp Nelson says the primer allows crew to prime and paint a damaged area in just one day. This technology, Nelson adds, is a new innovation for the company and "something that our competitors don't have."
Whilst the company is most active in the US, New Zealand and Chinese markets, Nelson says that ALEXSEAL is "quietly expanding its market share in Europe", although he finds yard's stricter secrecy requirements prohibit ALEXSEAL from actively promoting its work there.
The company is also pushing its chromated epoxy primer at the show, which launched in 2012 and minimises damage to aluminium surfaces. Nelson feels that the event has made a strong recovery from last year and has provided a strong platform from which to do business in 2013.