UK, London. Determined to be a driving force for creativity and commerce, 100% Design, one of the UK’s largest design trade show, is shaking it up for its 21st year and moving from Earls Court to Olympia London for 23-26 September 2015. To be held in the Grand and West Halls, the show will cover two levels and include distinct sectors spanning interiors, design and build, kitchen and bathrooms, workplace and emerging brands. This year will bring with it the usual mixture of expert presentations by ‘Talks with 100% Design’, headline speakers this year include Ilse Crawford amongst others

 “It's another significant and exciting year for 100% Design,” comments show director, William Knight. “We're set for the most visually dramatic edition, bringing the UK's leading design show to a new home for the first time in 17 years. The natural light, intimacy and high-quality visitor experience at Olympia London, blended with the focused and original content of the show, promises to be a brilliant and stimulating combination.”

Olympia London

100% Design continues to attract an ever-larger contingent of the arts and design community. Drawn by the event’s mandate to commission thought provoking questions, solutions, information and editorial analysis. From its humble beginnings in a tent off London’s Kings Road, 100% Design now attracts around 30,000 attendees and the number is projected to keep growing.

The central theme for 100% Design 2015 is ‘Design in Colour’. In close collaboration with the WGSN trend forecasting team - amongst others - the 100% Design team will be introducing the public to the latest visual and sensual experiences in interior design and build through editorial features, seminars, live content and of course over 400 UK and international exhibitors. The top colours for 2016 will weave throughout the show, shaping the year to come.

“I am really looking forward to it, its something I’ve wanted to do for quite a while,” says Sarah Brown, a newcomer to 100% Design. Brown’s trademark pieces use a combination of glass, vinyl and illustration, materials that are not unfamiliar to the superyacht market. Exploring the ways vinyl can add artistic license to the most dramatically absent surfaces is a theme that is continuing to gather speed in the commercial as well as the superyacht sector. “I currently work for architectural spaces and public art - glass buildings and wall spaces - but I also add vinyl and illustrations to a number of different surfaces.”

Sarah Brown

SuperyachtDesign Issue 24, the Monaco Yacht Show special, will include a Mood Board feature focussing on surfaces and finishes, presenting the latest from big names such as Aryma, Finemarq and Hannah Woodhouse. Specialising in glass and vinyl. Brown may be an artist to keep an eye on for the future of the surface market.

Key 100% Design exhibitors confirmed for this year include: Sé, Original BTC, Davey Lighting, Delightfull, Mullan Lighting, Novamobili, Lozi, Blenheim Carpets, bulthaup by Kitchen Architecture, Apavisa, Bette, Zuchetti.Kos, Keramag Design, Porcelanosa, Formica, BuzziSpace, Isomi, Steelcase, LG Hausys HI-MACS, Iona Crawford, Studio EJ and North Limited.