“We were hired purely for the Tecnomar line, and they’ve given us almost a blank canvas,” Hoekstra confirmed. “We conducted market research into Tecnomar owners, and found that they are typically young, dynamic people, who are more likely to aim for a glamorous party on board at night with less formal dining, with days filled with sport, exercise and diving. We see it more as a New York setting than a Saint Tropez setting.”
The all-aluminium Envy series yachts will offer a three-sided beach area open to the sea, a central sunlit atrium and full-height, extra-wide windows. The yachts will make use of Vripack’s low displacement length (LDL) hull that increases efficiency and will feature bold superstructures with straight lines and unique geometries designed to convey a new vision of sporty elegance at sea. Interior design and styling will be left to the individual owners.
As the designers, Vripack were given the full remit to develop not only the exterior styling and interior layouts, but also the name of the series including the denominations of 3, 4 and 5, the logo and the advertising campaign," Hoekstra said. "It was completely holistic. It's the first time we've been able to showcase our ability to design everything inside and out, including the branding. We are really thrilled to be part of this campaign, and of course, we hope they sell a lot of them!"
Tecnomar will be launching the new series of Envy 3, 4 and 5 (33, 40 and 50 meters respectively) at the Monaco Yacht Show 2013.
“We’ve put in a lot of effort to work with Italian shipyards over the years and with Tecnomar, we’ve found one who appreciates the way we design yachts," Hoeksta says.
Hoekstra also confirmed that Vripack are doing the naval architecture and engineering with Admiral on the recently announced 55m hybrid project by Dobroserdov Design and Nakhimov Yachts.