SuperyachtNews.com - Business - Vripack signs first series with Tecnomar

By SuperyachtNews

Vripack signs first series with Tecnomar

Admiral Tecnomar has announced a new series of 33m, 40m and 50m yachts designed by Vripack. 'Envy' is the first series yacht by Vripack, and the first line of semi-displacement yachts from Tecnomar.…

Admiral Tecnomar has announced a new 33m, 40m and 50m yacht series, designed by the Dutch studio Vripack. The Envy 3, 4 and 5 yachts are the first series contract won by Vripack and the first line of semi-displacement yachts under the newly revamped Tecnomar brand.

“We were hired purely for the Tecnomar line, and they’ve given us almost a blank canvas,” Hoekstra confirmed. “We conducted market research into Tecnomar owners, and found that they are typically young, dynamic people, who are more likely to aim for a glamorous party on board at night with less formal dining, with days filled with sport, exercise and diving. We see it more as a New York setting than a Saint Tropez setting.”

The all-aluminium Envy series yachts will offer a three-sided beach area open to the sea, a central sunlit atrium and full-height, extra-wide windows. The yachts will make use of Vripack’s low displacement length (LDL) hull that increases efficiency and will feature bold superstructures with straight lines and unique geometries designed to convey a new vision of sporty elegance at sea. Interior design and styling will be left to the individual owners.


Envy main salon


Envy main staircase


Envy beach area

“The commission wasn’t just to do a 500gt boat with three decks," Hoekstra said. "We really took the opportunity to consider every element of the design and the layout of the yacht for this target audience, and I think we’ve found something unique with the “split-level” approach of Envy.”

As the designers, Vripack were given the full remit to develop not only the exterior styling and interior layouts, but also the name of the series including the denominations of 3, 4 and 5, the logo and the advertising campaign," Hoekstra said. "It was completely holistic. It's the first time we've been able to showcase our ability to design everything inside and out, including the branding. We are really thrilled to be part of this campaign, and of course, we hope they sell a lot of them!"

Tecnomar will be launching the new series of Envy 3, 4 and 5 (33, 40 and 50 meters respectively) at the Monaco Yacht Show 2013.

“We’ve put in a lot of effort to work with Italian shipyards over the years and with Tecnomar, we’ve found one who appreciates the way we design yachts," Hoeksta says. 

Hoekstra also confirmed that Vripack are doing the naval architecture and engineering with Admiral on the recently announced 55m hybrid project by Dobroserdov Design and Nakhimov Yachts.
 


Profile links

Vripack

ADMIRAL TECNOMAR - Yachting Hub of The Italian Sea

Join the discussion

Vripack signs first series with Tecnomar

19730

To post comments please Sign in or Register

When commenting please follow our house rules


Click here to become part of The Superyacht Group community, and join us in our mission to make this industry accessible to all, and prosperous for the long-term. We are offering access to the superyacht industry’s most comprehensive and longstanding archive of business-critical information, as well as a comprehensive, real-time superyacht fleet database, for just £10 per month, because we are One Industry with One Mission. Sign up here.

Sign up to the SuperyachtNews Bulletin

Receive unrivalled market intelligence, weekly headlines and the most relevant and insightful journalism directly to your inbox.

The SuperyachtNews App

Follow us on