After owner-requested customisation work was done in Turkey—including the addition of zero-speed stabilisers—the Vicem 97 arrived in Florida in March and went in to Lauderdale Marine Center for a final two week period of commissioning. A Vicem 77 was also delivered to Florida this Spring.
“We’ve been really pleased with the levels of enquiry, and of course, all of the sales we’ve made in 2013-14,” says Gary Smith, US director for Vicem. “In 2009-10 the enquiries were near zero… Now, they’re off the charts. We’re keeping very busy at the moment quoting new builds and meeting with clients.”
Smith is in the enviable position of selling a product that tends to attract seasoned clients who already know what they want. “Our clients have done their research: A typical client is an older gentleman who has had seven to ten boats in his life and he comes in with about as much knowledge about the factory as I have. They come to Vicem because they know the fit and finish of the interior is second to none.”
While Vicem is well known for it’s traditional downeaster and classic cruiser style interiors in heavy woods with radius corners, the yard has also turned out a couple of radically different interior designs. The 32.5m Vicem 107 Moni ,which launched last year has a contemporary interior using traditional woods, while the yard’s first 151 Vulcan has an interior by Art Line that won it international recognition on the awards circuit.
Interior of Vicem's most recent 151, featuring an Art Line interior.
Sales of superyachts to American clients appear to be on the rise according to sources across the industry, though builders in the US seem to be delivering only a fraction of them. Yards like Vicem that have a strong, dedicated US presence driving sales to foreign manufacturers combine a price advantage with top shelf finishing, while Northern European yards continue to compete for American clients on reputation for superior quality, if not price. We’ll follow up with these findings in a coming feature of The Superyacht Report.
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