The Electoral Assembly met in Santa Margherita in Ligure to vote. Demaria was ushered in with an overwhelming 80 per cent of the vote - 884 votes of a total of 1128 votes.
Demaria's election comes not long after a mass exodus of members, which has undermined the influence of the body in the eyes of many. CRN's CEO, Lamberto Tacoli had put himself forward to assume the role of interim president, following Massimo Perotti's resignation earlier this year, but the withdrawal of his company came with the withdrawal of his candidacy.
Using her election to address the current situation, Demaria said, “After some companies left, we were resized but strengthened as far as democratic values inspiring an organisation and representation of business interests are concerned.
"I do not believe in the contrast between big and small ones, and I am convinced that the differences can be transformed into confrontation (sic). The changes I proposed to the Statute will expand shareholders' participation in decisions through the shortening of the chain of governance. In addition each one of the seven sectors which we have identified will have a precise representation”.
Demaria has reiterated the fundamental purpose of UCINA - to promote the Italian nautical industry both domestically and abroad, and she said she had the full support of her advisory board.
Etica, Solidarietà, Rinnovamento will also comprise a number of initiatives in collaboration with the European Boating Industry, and an expansion of the membership pool.
Demaria has also underlined the central role of the Genoa Boat Show, “which continues to be the best showcase for our marine industry, for tradition and knowledge of the public. In terms of layout you can expose boats and create events for the public which other shows around the world are not able to do. According to our association doing it right also means representing and protecting the category”.