The Fifth Element
Hodgdon Yachts has announced a merger with Boothbay Region Boatyard that will see both Boothbay and Wotton's Wharf operating under the Hodgdon brand. The move is the first step into the creation of a fifth Hodgdon division offering superyacht refit.…
Speaking to SuperyachtNews.com Hodgdon’s director of sales and marketing, Ed Roberts said that this incorporation added a crucial “fifth element” to the Hodgdon Yachts offering, and represented the first step on the road to a full maintenance and repair service being rolled out by the company.
“Hodgdon is getting into the service industry, of which this boatyard is a portion. This is a way to leverage us into the service business, and while it’s not really a superyacht business, it will serve as part of our entrée into the superyacht service business.”
Roberts says that, once the rebranding of the yards has taken place, and they are operative in their new guise, in Spring 2014, the new division will be officially unveiled to the industry.
“The diversification into superyacht servicing is the biggest part of the message”, Roberts continued. “The company used to be a pure yachtbuilder, then went into tenders, then interiors and has a military division, so this will be the fifth division of the company. This yard is a piece of what we’ve been working on in moving into big boat refits.”
Boothbay Region Boatyard will continue to provide maintenance and repair service to vessels ranging from outboard motorboats to yachts up to 24m. Wotton’s Wharf, owned by Boothbay Region Boatyard, offers transient deep-water dockage for yachts up to 61m.
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