CHINA, Shanghai. The next few years will see a number of developments at custom carpet specialist Tai Ping, as it strives to deliver a higher level of service to its clients. The first of these developments is the opening of a new flagship showroom in Shanghai, adding to existing flagship showrooms in London, New York, Hong Kong and Paris, with additional presence in over 90 cities across four continents.
“Opening an innovative flagship showroom in the heart of Shanghai is a significant milestone in the history of Tai Ping,” says CEO of Tai Ping Carpets International, James Kaplan. “Our market presence and revenue continues to grow and we are at the forefront of design and manufacturing, catering to a clientele that demands we be ahead of the curve, taking the best of our history and moving forward as an innovative luxury brand.”
Located at 753 YuYuan Road, the new showroom is in a single-storey glass pavilion south of a two-acre compound. The interior and design concept were created by emerging European designer Ramy Fischler, who was also responsible for the look and feel of Tai Ping’s Paris showroom.
The choice of furniture and light fittings are original pieces designed by Fischler in an attempt to create a feeling of home within the showroom. In addition to this, the designer developed specific physical and digital tools to aid the creative collaboration process. An example of this can be seen on the worktables, which feature integrated computer screens that can be viewed vertically or horizontally, to offer a digital application called “The Thread” for loyal customers to access Tai Ping’s vast archive.
The showroom also features a brand library that highlights the artistry of Tai Ping's signature carpets, with two areas specifically dedicated to introducing La Manufacture Cogolin’s rugs, which are hand-woven in France, and the soon to be launched Vicara. The showroom has also been used to emphasise Tai Ping Carpet’s other artisan brands such as Edward Fields.
“The Shanghai showroom is the latest space where we can share our knowledge and allow people to see, touch and understand our carpets,” says chief marketing officer at Tai Ping, Simone Rothman. “It’s innovative design is warm and welcoming, offering designers and clients the same renowned level of service and quality that Tai Ping is famous for in Europe, Hong Kong and the United States.”
Other developments at Tai Ping will see the opening of a new custom carpet factory dedicated to the high-end residential, aviation and yacht markets. The Sandrolini Architecte-designed building — which is under construction in Xiamen, China — is due to be unveiled at the end of the third quarter of 2015 and will see the company’s capacity to produce hand-tufted carpets increase significantly from its current capacity of 8,000sqm per month.
To enhance the service provided to the yachting community, Tai Ping’s Yacht Division has launched a new on-site cleaning and maintenance service. Tai Ping’s clients will be able to subscribe to its “Tai Ping Yacht Carpets Care & Refit Program”, which is an annual subscription, and receive its new Yacht Cleaning Kit, a SEBO professional vacuum cleaner and maintenance cleaning (one per year for private yachts and double this for chartered vessels), and access to its hotline support number.
These new advancements aim to raise Tai Ping’s profile beyond its current position in the market. While the brand is well known in the new build sector, it is hoped that the additional services provided by Tai Ping will attract more business, especially from the refit market. “We want to take advantage of the potential that the growing refit market will provide, drawing on our experience over the past few years to strengthen our market share in the coming three to five years,” says Xavier Bonnamy, head of the Yacht Division in London. “Between 2012 and 2013, we reached a dominant position within the new build market, which represents about 65 per cent of our yacht business, with the remaining work coming from refit projects. However, in the next few years I think this ratio could be the reverse if we market ourselves correctly, develop our refit service and our entire yacht business as a whole.”
Tai Ping Carpets
If you've found this story to be 'a report worth reading', and you would like to enjoy access to even more articles, insight and information from The Superyacht Group, then you may well be interested in our VIP print subscription offer. We are inviting industry VIPs to register for a complimentary subscription to our print portfolio, which includes the most insightful information on the state of the superyacht market. To see if you qualify for our VIP subscription package, please click here to fill in an application form