“The art of romance is lost these days.” This is the thought upon which ex-chief stewardess Nicole Johnson has based her events and experience company Society Romance, which aims to offer superyacht owners and charter guests the chance to execute their romantic gestures to the very highest level.
The company is a result of Johnson’s experiences working on board, trying to offer owners and guests the over-the-top experiences to which they are accustomed. “Throughout my years on yachts I saw a trend of owners and clients loving romantic experiences, so over the years I started to play around with different experiences,” she explains.
Society Romance’s next big event, for example, is a proposal that includes a helicopter ride (with GoPro included to capture every previous moment) from where the couple will fly over the beach on which they had their first date to find the words ‘Will you marry me?’ written in the sand, following which the couple will be privately driven to the beach to find 30 friends and family waiting to celebrate under the stars.
"People who own yachts have everything, so it’s really trying to find out what it is that touches them and trying to execute and elevate the experience for them in a way they haven’t had before.” - Nicola Johnson, owner and founder, Society Romance
“We really try to customise every experience or romantic gesture, so it’s all about getting to know who they are as a client, who they are as a couple. Often we’ll have both men and women saying, ‘Look, we’ve been married 20 years. What do I do for our 20th anniversary?’ So without getting too personal, we try to discover what they find special,” explains Johnson. “Because people who own yachts have everything, so it’s really trying to find out what it is that touches them and trying to execute and elevate the experience for them in a way they haven’t had before.”
The superyacht industry is the ‘yes’ industry, and this is why Society Romance only uses current and ex superyacht crew to pull off these events. “Nobody does it better than yacht crew,” Johnson explains. “Yacht crew have the composure to execute upscale experiences with grace, proper etiquette and an endless amount of perseverance – and look good doing it. They have the training, experience and natural ability to help with creative brainstorming, provide white glove service and finish with a gritty event breakdown all in one day. Plus, yachting is very much a ‘yes’ industry, which translates well. We often get logistically challenging requests from discerning clients and I need a team who is ready to take on any challenge.”
If you've found this story to be 'a report worth reading', and you would like to enjoy access to even more articles, insight and information from The Superyacht Group, then you may well be interested in our VIP print subscription offer. We are inviting industry VIPs to register for a complimentary subscription to our print portfolio, which includes the most insightful information on the state of the superyacht market. To see if you qualify for our VIP subscription package, please click here to fill in an application form