Sharing a coffee and candid chat at the Monaco Yacht Show, Mykolas Rambus, CEO of Wealth-X, shared his views on where he feels the market is headed and how we can continue to grow and evolve.

"I think the advertising in the industry certainly needs to improve," he shared. "The branding they've got down but achieving the marketing goals they set for themselves are certainly an area where we can all grow. As such a niche industry, we continue to remain slightly insular than most and as such need to spend some time educating and learning from neighbouring markets."

Working across a broad range of industries, Rambus believes there is a wealth of knowledge we can capitalise on. "We don't need to reinvent the wheel here; I think if we take things apart and develop a clearer system to develop a strong and unified marketing message, the industry will only grow and benefit."

Profile links


If you like reading our Editors' premium quality journalism on, you'll love their amazing and insightful opinions and comments in The Superyacht Report. If you’ve never read it, click here to request a sample copy - it's 'A Report Worth Reading'. If you know how good it is, click here to subscribe - it's 'A Report Worth Paying For'.