"I think the advertising in the industry certainly needs to improve," he shared. "The branding they've got down but achieving the marketing goals they set for themselves are certainly an area where we can all grow. As such a niche industry, we continue to remain slightly insular than most and as such need to spend some time educating and learning from neighbouring markets."
Working across a broad range of industries, Rambus believes there is a wealth of knowledge we can capitalise on. "We don't need to reinvent the wheel here; I think if we take things apart and develop a clearer system to develop a strong and unified marketing message, the industry will only grow and benefit."