The rebranding exercise has been instigated, according to principal Ivan Erdevicki because the previous company name was too long. “The new shorter name should be much more user friendly, easier to remember and more visible throughout the superyacht industry and media”, he explained. “However, I am staying true to the uniqueness and individuality of my designs; that will never change!”
The logo will retain the same style, and the motto – ‘in pursuit of perfection’ – will be upheld.
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