Engel & Völkers Yachting, the superyacht branch of Engel & Völkers, a company that also focuses on real estate, commercial property and aviation, has appointed Anissa Mediouni as its new CEO. Mediouni succeeds Bart Boury, formerly CEO of Engel & Völkers’ aviation and yachting divisions - Boury will now concentrate his expertise on the growth of the aviation sector.
“One of our key areas of focus is currently the recruitment of additional yacht brokers and charter brokers, especially on the Côte d’Azur,” starts Mediouni. “Our yachting shop in Nice is carefully chosen for its strategic location, between the two large marinas in Monaco and Antibes. But, we also want to expand our presence, so we are going to open up our own yachting shop in Antibes.”
Beyond the opening of the Antibes office, Mediouni explains that additional offices will be opened in a variety of locations with the long term business plan being, to create a franchising system for Engel & Völkers Yachting.
Unlike some of Engel & Völkers’ brokerage competitors that have chosen to expand their businesses by way of strategic partnerships; Engel and Völkers believes that leveraging the relationships it has fostered across all of its sectors, from real estate to aviation, ensures that it is able to engage with a variety of clients from beyond what can, at times, be an “introverted” industry.
“Yachting is a designated company division alongside Residential Real Estate, Commercial Real Estate and Aviation,” continues Mediouni. “For this reason, the company already counts many wealthy individuals amongst its clients. In addition to the expertise they receive from the respective business divisions, the clients appreciate the opportunities that our international network can offer them.”
Mediouni highlights that there has been growth in the US and European charter and brokerage markets of late, adding that the charter market in particular remains “especially important for the future development of the superyacht industry as a whole” and that “In 2015 there was record demand in this segment, and the trend for this year also looks extremely promising.” She also forecasts a slight increase in pricing for newer superyachts within the second-hand sales domain.