Designed by the creative agency, Giango, the new look CNN is trying to espouse the characteristics that it believes form its distinctive traits, ‘Italian excellence and a strong personality’.
The new corporate image includes a new logo, website and the brand consistency that was previously lacking, making CNN easily recognisable. The new logo is a throwback to historic Cerri brand imagery, developed to strengthen old and new idioms – “Dream about a work of heart. We launch it”. The ivory and anchor grey highlight prestige and solidity respectively.
CNN will also be launching a new advertising campaign to convey its cohesive market message through a recognisable communications tool. Perhaps most important to the CNN transformation is the development of a modern and intuitive web platform to tie together all aspects of the rebrand and provide customers an attractive and easy to use conduit for their business. An iPhone and iPad application will soon follow for CNN dealers worldwide.
If you like reading our Editors' premium quality journalism on SuperyachtNews.com, you'll love their amazing and insightful opinions and comments in The Superyacht Report. If you’ve never read it, click here to request a sample copy - it's 'A Report Worth Reading'. If you know how good it is, click here to subscribe - it's 'A Report Worth Paying For'.