Taking on the 25m to 50m market place, BH will centre on giving a targeted brokerage service to a focused group of clients. “After over a decade in the industry I knew I could bring a fresh approach to the way certain elements of the industry work,” he tells SuperyachtNews. “I wanted to do things differently to everyone else and to push the boundaries of tradition in order to evolve.”
One of BH’s core principles is to work with other brokers in a transparent way in order to market clients’ vessels to the brokerage community as well as the retail consumer. The company is also building a network of preferred partners and experts to provide clients with advice on ownership issues across the spectrum.
“Over the years I have had the chance to work with a number of these partners and built solid relationships,” says Bristow-Holmes. “I have always believed in working with those you trust and as such, BH’s strategic partners have solid experience and values that are not just an asset to BH, but to our clients. I want to be able to pass my clients on to people with experience and knowledge that I trust.”
When asked whether the market will continue to see a growing number of smaller, client-focused brokerage companies, Bristow-Holmes answers that both will always have their place. “Small boutique brokerage houses can be the right fit for some clients however others like the idea of being with the big name in the industry,” he says. “The world of yachting is not as stereotypical as everyone thinks it is. We have clients from all different walks of life who have all been successful in different ways. At the end of the day there’s only one thing that matters and that is that the client is happy.”