Lauderdale Marine Center, the Fort Lauderdale-based refit centre, has announced that Benetti Americas after-market sales team is the latest addition to its growing list of on-site tenant partners. Benetti Americas has signed a multi-year lease for office space at the 65-acre Lauderdale Marine Center. As well as setting up shop at the facility, Lauderdale Marine Center has become a Benetti Service Partner. Benetti will use the facility for its service and aftersales operations.
“In choosing Lauderdale Marine Center as its regional service facility, Benetti is recognizing the competitive benefits our facility has to offer - from its sheer size and ability to haul boats up to 485 tons, to our Foreign Trade Zone which will allow Benetti to import boats to our facility duty free," comments Doug West, president of Lauderdale Marine Center.
West explains that Lauderdale Marine Center and Benetti had been in discussion for nearly a year due to the sheer number of Benetti superyachts that were passing through the Floridian facility. “We have over 40 regular Benetti customers coming through the yard, so it made perfect sense for them to be here to support these boats,” he says. “We negotiated the terms and they agreed to move in on a multi-year basis.”
While Benetti will be moving some of its operation to Lauderdale Marine Center, it will be doing so in a project management capacity. As a Benetti Service Partner, the lion’s share of the subcontracted work conducted on the Benetti projects will be local to Lauderdale Marine Center, aside for a select few specialist contractors. The move assures that the numerous Benetti owners that frequent Lauderdale Marine Center will receive the best support. Additionally, Benetti will direct its customers towards Lauderdale Marine Center as a preferred refit facility.
Lauderdale Marine Center has recently began reconfiguring some of its dockage. Sixty 20m-and-below slips have been removed and will be replaced with 35 slips for 30-50m superyacht. West explains that the reconfiguration was necessary to deal with the sheer volume of 30m projects coming through the yard and market deman. “Last year we were turning projects away,” he says.
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