The Australian government has awarded Superyacht Australia a grant from their Asian Century Business Engagement Grant plan. Asia has long been a key focus for Australia, holding as it does a huge potential client base and growing numbers of UHNWIs. Knowing this, the Australian government has firm strategies in place to ensure that all industry sectors - marine included - are well placed to benefit from the current and expected growth in this region.The four-year grant program has been established by the government to assist member-based business organisations in harnessing commercial opportunities in Asia for small to medium sized Australian businesses.

Speaking to AIMEX & Superyacht Australia CEO MaryAnne Edwards said: “The Australian government is investing considerable money to target opportunities in this region and Superyacht Australia is excited they have been provided some funds to look at opportunities to grow the Australian superyacht industry. Australia is well positioned to take advantage of the Asian revolution, our proxmity to the market and time zones gives us an advantage when targeting this region.  This advantage coupled with the quality, skills and expertise we are known for makes it an attractive market for Superyacht Australia members.”

This award is a significant boost for Superyacht Australia's campaign to increase the global reach of their customer base, particularly in such an important target market. Superyacht Australia has identified Asia as a growth destination for superyachts with many superyachts cruising in this region requiring repairs, routine maintenance and refits. Given Australia's reputation as a popular refit destination, the peak body believes that is crucial for them to establish better links in Asia as part of their wider plan to attract more yachts to the country, and the Asia-Pacific as a whole. The awarding of the grant will allow them to build on existing working relations between AIMEX and Asia.

The grant will be put to good use on several inititatives including an upcoming exploratory mission to Asia, to research the opportunities for joint ventures, the sharing of facilities and to promote what Australia has to offer. A select team will visit four regions in Asia where they believe there is significant opportunity, with key markets of focus being Malaysia, Thailand, Indonesia and Singapore. This important trade mission is just one, albeit crucial, part in the overall master plan to promote the Australian superyacht sector’s capabilities on a global scale.

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