Speaking to SuperyachtNews.com AIMEX & Superyacht Australia CEO MaryAnne Edwards said: “The Australian government is investing considerable money to target opportunities in this region and Superyacht Australia is excited they have been provided some funds to look at opportunities to grow the Australian superyacht industry. Australia is well positioned to take advantage of the Asian revolution, our proxmity to the market and time zones gives us an advantage when targeting this region. This advantage coupled with the quality, skills and expertise we are known for makes it an attractive market for Superyacht Australia members.”
This award is a significant boost for Superyacht Australia's campaign to increase the global reach of their customer base, particularly in such an important target market. Superyacht Australia has identified Asia as a growth destination for superyachts with many superyachts cruising in this region requiring repairs, routine maintenance and refits. Given Australia's reputation as a popular refit destination, the peak body believes that is crucial for them to establish better links in Asia as part of their wider plan to attract more yachts to the country, and the Asia-Pacific as a whole. The awarding of the grant will allow them to build on existing working relations between AIMEX and Asia.
The grant will be put to good use on several inititatives including an upcoming exploratory mission to Asia, to research the opportunities for joint ventures, the sharing of facilities and to promote what Australia has to offer. A select team will visit four regions in Asia where they believe there is significant opportunity, with key markets of focus being Malaysia, Thailand, Indonesia and Singapore. This important trade mission is just one, albeit crucial, part in the overall master plan to promote the Australian superyacht sector’s capabilities on a global scale.
If you've found this story to be 'a report worth reading', and you would like to enjoy access to even more articles, insight and information from The Superyacht Group, then you may well be interested in our VIP print subscription offer. We are inviting industry VIPs to register for a complimentary subscription to our print portfolio, which includes the most insightful information on the state of the superyacht market. To see if you qualify for our VIP subscription package, please click here to fill in an application form