Amels goes Full Custom
Amels MD, Rob Luijdendijk has revealed the Dutch shipyard's intention to offer clients a full custom option. The new proposition, which is targeting commissions between 80m and 110m, will complement the existing Limited Editions range and the yard's refit division.…
Prolific Dutch builder Amels has revealed its intention to build custom superyachts. The Full Custom division will complement the yard’s existing Limited Editions range and Amels Refit division.
Commenting in Inside Amels, MD, Rob Luijendijk explained that the move was part of an astute business strategy that mirrors the performance of the new build market as a whole.
“[I]n recent years there’s been a market shift towards larger yachts and I think, in the top segment of that market, we’re really talking about full custom”, he explained. “If you look at 80 metre-plus yachts, they are complex constructions. There aren’t many yards that can build at that level and deliver the highest quality at the same time.”
Amels’ is pitching its custom offering in the 80-110m category of vessels, and despite the fact the yard currently has nine superyachts under construction, Luijendijk says the facilities in Vlissingen are more than capable of accommodating new and unique projects.
Amels has already breached the 80m mark, with construction well underway on its 83m Amels 272. The vessel, which is the largest project to be commissioned from its Limited Editions range, is due to be delivered at the end of 2016.
“The Limited Editions concept has totally outperformed any expectation that I think we had”, explained Damen Shipyards CEO, René Berkvens in the same publication. “We started with the Amels 180 model and we have made steps into the bigger Limited Editions.
Commenting in Inside Amels, MD, Rob Luijendijk explained that the move was part of an astute business strategy that mirrors the performance of the new build market as a whole.
“[I]n recent years there’s been a market shift towards larger yachts and I think, in the top segment of that market, we’re really talking about full custom”, he explained. “If you look at 80 metre-plus yachts, they are complex constructions. There aren’t many yards that can build at that level and deliver the highest quality at the same time.”
Amels’ is pitching its custom offering in the 80-110m category of vessels, and despite the fact the yard currently has nine superyachts under construction, Luijendijk says the facilities in Vlissingen are more than capable of accommodating new and unique projects.
Amels' Vlissingen facility.
“We’ve just commissioned a modern climate-controlled 200-metre covered dry dock; our yard is the largest superyacht facility in the Netherlands… Plus, our engineering team is second-to-none and closely linked with our parent company, Damen’s R&D programme.Amels has already breached the 80m mark, with construction well underway on its 83m Amels 272. The vessel, which is the largest project to be commissioned from its Limited Editions range, is due to be delivered at the end of 2016.
“The Limited Editions concept has totally outperformed any expectation that I think we had”, explained Damen Shipyards CEO, René Berkvens in the same publication. “We started with the Amels 180 model and we have made steps into the bigger Limited Editions.
The Amels 272, due for delivery in 2016.
“That fits with the yachting market in general, where you see vessels getting bigger and bigger and we do have to respond to that. And what helped to push the idea even more was that we have very good clients who are looking for repeat business, but a bigger boat.”Profile links
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