21 Sep 2016
Forget transparency, let’s shoot for consistency
By Rory Jackson
Superyachts today are subject to all manner of regulations, compliance and safety standards and, for the most part, these hoops through which vessels must jump are a necessary part of superyachting development. After all, these changes have been essential to ensuring that the industry has a future at all. Yet, why is it that while the yachts themselves are being persistently scrutinised, certain elements of the industry have managed to continue devoid of evolution, checks and balances.
While those of us within the industry clamour for transparency, let’s first try to provide superyachts and their owners with some semblance of consistency. Owners expect a certain level of service and value for money in every aspect of yachting and at the end of the day that is why they are prepared to pay the premium prices.
Sadly, the promise of excellence is not always upheld. In an industry where word of mouth plays such an important role, are we doing enough to ensure that owners and potential owners are met with the gold standard not the bog standard?
In Issue 24 of The Superyacht Owner, Andrew Colin, the owner of the 39m Pendennis-built S/Y Tenaz, questions how well the industry is set up for new ownership, highlighting that without the necessary contacts it is easy to be led down the wrong path and end up being put off ownership entirely. Fortunately for Colin, he came across the Pendennis shipyard and was extremely pleased with the results.
Equally, in a conversation I had with Floating Life’s CEO Andrea Pezzini some time ago, he expressed dissatisfaction that yacht management was unregulated and explained that he hoped for, and was actively pursuing, the creation of a yacht management certification in order to separate the wheat from the chaff.
The seven-star service that the market often boasts should not be limited to the superyachts themselves, it should incorporate every element of the industry and be effectively marketed and communicated to its potential customers. Word of mouth can be as damning as it is practical, it’s time for us to start speaking up.
Add a comment
Other Business News
After an extraordinary turn of events the Superyacht Owner’s VIP lounge returns to its traditional home. Make sure your name is on the guest list More
As concepts arrive on our desk in the run up to Monaco, we look at the line between inspiration and PR More
Thus far 2016 has seen eight serious incidents that have resulted in the loss of superyachts, nearly five more than the average numbers of yacht fires between 2010 and 2015. More
We delivered €60,000 of prizes to the crew of motoryacht Secret, the winner of The Crew Report's Superyacht Golden Ticket survey. More
Marlink offers seasonal, flexible contracts to match regional sailing requirements. Through our dedicated account managers & customer services, we develop personal relationships with customers & drive innovations to develop digital solutions & smart applications that take you beyond just connectivity.
ABB Marine and Ports
ABB is a leading supplier of electrical power and propulsion systems for ships. We provide innovative, safe and environmentally-friendly solutions and qualified services worldwide. Our AzipodÂ® propulsion has proven its efficiency and reliability on yacht vessels with its ultimate silent and ecological solution.
ATLAS MARINE SYSTEMS
Atlas Marine Systems, the world leader in the design of marine electrical power systems, offers a full range of engineering services necessary to define the onboard electrical distribution system or simply the application of the Atlas power conversion products.
Integrated Navigation Systems based on state-of-the-art technology and decades of experience in the superyacht industry. Ultimate knowledge and flexibility in system integration. Dedicated customer care throughout the whole project and beyond.
Jets Vacuum AS
Jets Vacuum has for over 30 years been the leading innovator in vacuum sanitation technology. With over 11,000 Jets systems in operation on all types of ships, Jets are known for high quality, flexible cost efficient solutions backed up by first class world wide service
WREDE Consulting is an independent paint consultant and paint surveyor company who has worked for most of the 200 largest yachts worldwide in coating, paintwork and equipment areas. WREDE Consulting engages in quality management and objective quality assessment for the coating of mega- and superyachts. www.wrede-consulting.com
Superyacht Tenders & Toys
Superyacht Tenders & Toys have a high level of expertise in providing new build and custom tenders, chase boats, RIBs & all popular yacht toys. With an unrivalled global service network, maintaining a personal & bespoke service, wherever you are in the world, Superyacht Tenders & Toys can help.
ASEA POWER SYSTEMS
ASEA POWER SYSTEMS is the Marine Industry Leader for Shore Power Conversion equipment ranging in power from 8kVA - 1000kVa.