25 September 2016

3 Dec 2014

N&J to cater to Silicon Valley & Hollywood


Northrop & Johnson has opened the company’s first superyacht charter office in Los Angeles and has appointed two former luxury industry executives to drive the business into the region’s unique mix of UHNWIs with backgrounds in entertainment and high-technology.

“During my years with Quintessentially, I fostered lasting relationships with ultra-high-net-worth clients from a wide variety of industries who I have remained in touch with,” Brian Lucey, the company’s new LA charter broker has said.

According to Lucey, Ariel Stepp, the Los Angeles office manager, is also bringing with her a large network of ultra-high-net-worth clients, many of who come from the entertainment industry.

Northrop & Johnson's new Los Angeles team: Office manager Ariel Stepp and charter broker Brian Lucey

Lucey has said the Los Angeles market remains relatively untouched with regard to yacht charters: “I see massive potential in LA, as the West coast of the US is not as saturated with big charter brokerages as on the East coast.”

“Southern California has a wealth market that spans across many different industries; business will not all come solely from the entertainment industry. That being said, however, our office is closely tied to the entertainment industry and we intend to utilise our network of contacts to educate those in the entertainment industry, and otherwise, on chartering and yachting in general,” he explained.

“VIPs in the entertainment industry may have more particular expectations than the average charter client — Los Angeles is known for exceedingly specific diets and health trends,” he added. 

“It is essential that these charter guests have access to their required dietary and heath options, even when on holiday; we are able to help facilitate these requests and perfectly pair yachts with the needs of our clientele.

Celebrities may also have heightened privacy concerns, which Lucey says his office will be able to preempt to ensure discretion.

Another relatively untapped charter market in California is Silicon Valley, which Lucey says they are able to cater to. 

“There is a growing segment of young executives from companies in Silicon Valley looking for exciting, distinctive and rare experiences who are not yet familiar with the yachting industry,” Lucey has said. 

“We intend to create programmes and events that educate them and make chartering, or even purchase, more accessible,” he has said.  

Lucey reports that Northrop & Johnson conducted extensive market research on locations throughout the US and has concluded that opening a charter office in Los Angeles would be a logical step to growing its charter brokerage business.

“I think because of our experience outside of yachting, Ariel and I will be able to create unique, tailored experiences for clients and brands—our focus on outreach to the entertainment industry will make us stand out from many other charter offices worldwide,” he said.  

Profile links

Northrop and Johnson


Add a comment

1800 character limit

Having problems? Let us know editor@superyachtnews.com

Other Business News

The Superyacht Owner's VIP Lounge Returns to Virage

After an extraordinary turn of events the Superyacht Owner’s VIP lounge returns to its traditional home. Make sure your name is on the guest list More

Inspiration or just PR?

As concepts arrive on our desk in the run up to Monaco, we look at the line between inspiration and PR More

Eight superyacht losses in 2016

Thus far 2016 has seen eight serious incidents that have resulted in the loss of superyachts, nearly five more than the average numbers of yacht fires between 2010 and 2015.  More

When one yacht crew receives €60,000 of prizes...

We delivered €60,000 of prizes to the crew of motoryacht Secret, the winner of The Crew Report's Superyacht Golden Ticket survey. More

business News Archive

Most Recent Comments

  1. SY Kaori comes to the aid of a yacht in distress More
  2. Bureaucracy hits superyachts cruising Italy More
  3. Back to basics More
  4. Cannes increases security as Balearics increase business More
  5. Brokers - Sailors or salesmen...? More
SuperyachtNews app available now. Click here to download.
The Superyacht Intelligence Annual Report is out now. Subscribe today and access your digital copy instantly. Subscribe now.


Get regular updates from SuperyachtNews with our weekly Email Newsletter.



Latest Premium Listings

Cummins Inc.

Cummins Inc.

Nlightened Software Ltd

Nlightened Software Ltd

Cogs 4 Cancer

Cogs 4 Cancer

Zytexx International Ltd

Zytexx International Ltd

Melita Marine Group

Melita Marine Group

Raytheon Anschuetz

Raytheon Anschuetz

Kahlenberg Industries, Inc.

Kahlenberg Industries, Inc.

Directory. Add your logo here with a premium listing.

Featured Listings

Satellite Communication

Marlink AS
Marlink offers seasonal, flexible contracts to match regional sailing requirements. Through our dedicated account managers & customer services, we develop personal relationships with customers & drive innovations to develop digital solutions & smart applications that take you beyond just connectivity.

Engine Room, HVAC & Refrigeration

ASEA POWER SYSTEMS is the Marine Industry Leader for Shore Power Conversion equipment ranging in power from 8kVA - 1000kVa.

Water Treatment & Watermakers

Jets Vacuum AS
Jets Vacuum has for over 30 years been the leading innovator in vacuum sanitation technology. With over 11,000 Jets systems in operation on all types of ships, Jets are known for high quality, flexible cost efficient solutions backed up by first class world wide service

Navigation, Satellite Communication, Security

Raytheon Anschuetz
Integrated Navigation Systems based on state-of-the-art technology and decades of experience in the superyacht industry. Ultimate knowledge and flexibility in system integration. Dedicated customer care throughout the whole project and beyond.

Paint & Protection

WREDE Consulting is an independent paint consultant and paint surveyor company who has worked for most of the 200 largest yachts worldwide in coating, paintwork and equipment areas. WREDE Consulting engages in quality management and objective quality assessment for the coating of mega- and superyachts. www.wrede-consulting.com

Electrics, Environmental Solutions, Propellers & Propulsion, Software, Training

ABB Marine and Ports
ABB is a leading supplier of electrical power and propulsion systems for ships. We provide innovative, safe and environmentally-friendly solutions and qualified services worldwide. Our Azipod® propulsion has proven its efficiency and reliability on yacht vessels with its ultimate silent and ecological solution.

Tenders & Toys

Superyacht Tenders & Toys
Superyacht Tenders & Toys have a high level of expertise in providing new build and custom tenders, chase boats, RIBs & all popular yacht toys. With an unrivalled global service network, maintaining a personal & bespoke service, wherever you are in the world, Superyacht Tenders & Toys can help.

Shore Power Convertors

Atlas Marine Systems, the world leader in the design of marine electrical power systems, offers a full range of engineering services necessary to define the onboard electrical distribution system or simply the application of the Atlas power conversion products.

Add your company listing here

Add a featured listing here and your advert will appear on every page of SuperyachtNews.com, SuperyachtIndex.com, TheSuperyachtReport.com and TheCrewReport.com.

Add my company listing