7 Apr 2014
Sunseeker Germany goes international
The Sunseeker Germany group, which is a licensed trade partner of the British semi-custom builder, has relocated its headquarters from Hamburg to Neustadt/Holstein and Port Adriano in Spain. The switch will be effective as of 1 June.
The decision to split operations between Germany and Spain is part of the group’s ‘Closer to the customer – with proven competence’ strategy and is intended to better focus its attention on its core markets of Mallorca, the German Baltic Sea and Croatia.
The Port Adriano office began construction at the beginning of 2014 and is currently being renovated to accommodate the impending arrival of more staff. Work is expected to be finished to coincide with the change. The Neustadt/ Holstein office will also be enhanced.
In a statement to the press Sunseeker Germany claimed it, ‘will focus and strengthen [its] business activities where customers and interest need to be supported – that is in the marinas. The new philosophy will offer many advantages, including closer customer proximity, more flexibility, a continuous improvement of quality standards and an increase in competitiveness.’
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