10 Feb 2014
Asian trade mission hailed a success by Superyacht Australia
By Ellie Brade
In a push to encourage greater awareness and collaboration with their neighbours in the Asia region Superyacht Australia together with key Australian industry businesses undertook a trade mission in January 2014 to Kuala Lumpur, Langkawi and Phuket. The delegation met with key industry stakeholders and government representatives growing their knowledge of the facilities and capabilities in the region, further enhancing relationships with industry and identifying the opportunities for collaboration, alliances and joint ventures. The trip was funded thanks to Superyacht Australia securing a sought-after Asian Century Business Engagement Plan [read more about the grant here in this exclusive interview with Superyacht Australia in October 2013]
“With the growth of superyacht visitation in the Asian region it makes sense for the region to collaborate and have a good working knowledge of one another’s facilities ensuring an optimum experience for superyachts cruising the Asia region” said MaryAnne Edwards, AIMEX & Superyacht Australia CEO.
According to Edwards this trade mission is part of a long term strategy where Superyacht Australia will continue to drive these relationships with an industry networking function during the Asia Superyacht Conference in Singapore in April followed by actively encouraging Asian industry involvement in the Australian Superyacht and Marine Export Industry Conference – ASMEX at Sanctuary Cove, Queensland in May (20-21).
“Superyacht Australia was lucky to have been awarded funding for this Asian mission under the Australian governments Asian Century Business Engagement Plan, as without this support this mission would not have been undertaken, and the opportunities for collaboration and alliances would not have been realized. The superyacht industry is growing in the Asian region and we need to ensure we attract our share of this business” said Edwards.
During the five day trade mission the group met with key industry stakeholders visiting major marinas, hosting key personalities in the industry including government officials and were extremely well supported by Austrade.
“The Asian Trade Mission to Malaysia and Thailand was extremely beneficial in seeing firsthand the current and proposed development for these countries in their focus to accommodate and service the ever increasing superyacht industry," said Carrie Carter, Director of Carter Marine Agencies who participated in the trade mission. "It was an excellent opportunity to network with fellow colleagues from all facets of the superyacht industry which included yacht agents & brokers, marina developers & owners, shipyards and repairers as well as a couple of superyacht captain’s and their respective crew.”
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