- The Programme

The Programme

What should the Superyacht Industry look like in 2030...

We want to use our One to Ones, our Virtual Focus Groups, The Superyacht Forum Live and the Superyacht Forum Live Tours to challenge our industry and define a new mission that focuses on what makes sense for the future. With 2030 as a key target date, linked to the UN Sustainability Goals, the time has come to focus our attention on energy efficiency, zero-impact, smart manufacturing, short supply chains, future infrastructure, waste reduction, smart thinking and innovation that will make superyachts and our wider industry, the ultimate R&D platforms for maritime sustainability and intelligent ocean thinking, combined with a key objective to make superyachts attractive for a whole new generation of buyers, users and charter clients.

9:30 - 10:30
Registration & Breakfast Networking  

Registration & Breakfast Networking

10:30 - 11:30
The Water Revolution Foundation: YETI and beyond  
Keynote Session

A strategic update on what the foundation has been doing, including the latest on YETI 2.0, the IMMA project, UNESCO updates, and a discussion on the perils of greenwashing, plus a look at how we can do things smarter in regard to sustainable industry and ocean preservation by 2030.

Speakers: Henk de Vries, Vienna Eleuteri, Thomas Kolster, Giedo Loeff
11:30 - 12:00
Coffee Break
12:00 - 13:00
Superyachts in 2030 - the next generation  
Keynote Session

One of the key issues our industry is likely to face over the coming years is a shortage of Human Capital, both ashore and afloat. This session will debate and explore what we need to do as an industry to retain, grow and attract the next generation ?

Speakers: Margarita Amam, Marianne Danissen, Liam Dobbin, Ken Hickling
13:00 - 14:30
Lunch Break
14:30 - 16:00
Fuelling the Future: what makes sense in next-generation power?  
Keynote Session

With experts from outside of yachting, including members of Hydrogen Europe and some of the leading innovators and technologists in the world of new fuel and energy efficiency, this session will discuss the future of new fuels and how they will impact the superyacht sector, from the perspectives of integration, operation, logistics and infrastructure.

Speakers: Andrea Franchini, Marnix Hoekstra, Tobias Kohl, Dirk Kronemeijer, Giedo Loeff, Marta Ponis, Ivo Veldhuis
16:00 - 16:30
Tea Break
16:30 - 17:15
Bespoke and immersive: The future of The Superyacht Experience  
Keynote Session

Inspiring, engaging and entertaining UHNWIs requires innovative ideas and next-gen technologies. Therefore, understanding how hyper-bespoke immersive experiences will change the world around us will be essential for the luxury industry to stay ahead of the curve. With long build times for high-end commissions, designing future-proof experience eco-systems for the superyacht market requires world-class talent, creative technologies and boundary-pushing ideas.

This session will explore The Superyacht Experience's future, from design to sales to ownership. As immersive technologies rapidly advance, design, art, and entertainment are fusing with future real-time-personalisation trends, AI curation, seamless AR art experiences, and metaverse placemaking. You’ll discover why these concepts are now perfectly aligned with the superyacht industry, catch a glimpse into the future of immersive technology and understand how the market can embrace marketing innovation.

Speakers: Tommy Lexen
17:15 - 18:00
Dragon's Den - The Big Pitch  
Keynote Session

Two major shipyards will pitch their future concepts to the audience of delegates and will then open the floor for challenge and discussion.

Speakers: Paris Baloumis, Simon Brealey, Michael Breman, Jim Sluijter, Bas Swanink
18:00 - 18:00
The Superyacht Forum Closes  

Due to the recent announcement by the Dutch Government and a decision made by the RAI Management Board, no social events or parties will take place after 18:00hrs in the Amsterdam RAI, therefore we must apologise that we are unable to make any last-minute alternative arrangements to deliver any social activity in 2021. The Superyacht Forum without a social programme is like Las Vegas without gambling. We can assure you that in 2022, for our 30th Anniversary we will come back with a bang.

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