Following a superb 2015 for the charter, brokerage and yacht management firm, on 21 January 2016 Y.CO announced the launch of a digital charter client platform called Y.CO LYNK. The new software is designed to be an entirely personalised system for handling charter enquiries. It will be optimised for all platforms, including mobile, tablet and desktop.

The moment a client sends through an enquiry, an assigned Y.CO charter consultant will instantaneously create a secure private microsite, which will feature a personally selected collection of suggested yachts from the global charter fleet that are tailored to the client’s requirements and can be suitably amended if necessary.

As well as providing a selection of yachts for the client to explore and select from, the charter consultant creates a selection of itineraries on LYNK for the client to review. The client can explore bespoke, content-rich itineraries in destinations all over the world, which are then discussed, amended and finalised by the client and consultant.

“We are already getting great feedback from clients about Y.CO LYNK. The charter team can tailor the selection of yachts and itineraries that we suggest to the finest degree, and our clients have a quick and easy way to select what works for them”, commented Tamsin Priestley, Director of Yacht Charter at Y.CO.

“It streamlines and speeds up the process of choosing the perfect yacht, and keeps everything in one place as the charter takes shape. It is a simple and quick way to help us create the ultimate on board experience for every client”, she continued.

This intuitive and user-friendly platform puts charter yachts at a client’s fingertips and will no doubt be a revelation for bookings in an increasingly digital world.

For more information on Y.CO LYNK, click here.


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