One week countdown: Make Your Mark 2016
Programme manager Rachel Rowney looks at the upcoming Make Your Mark event and what attendees will experience on the day.…
Next week, a select group of 100 superyacht industry professionals will take part in a day exploring cutting-edge marketing techniques, hearing from digital communication experts and networking with superyacht influencers. All those in attendance will leave inspired to take their marketing to the next level.
Make Your Mark 2016, a one-day forum on February 9 in London has a programme dedicated to showcasing how other luxury industries, from fashion to automotive, are attracting and retaining ultra high net worth clients. The event has a very dynamic structure that encourages everyone to participate in the conversation. With two keynote sessions and eight masterclasses from innovators in their fields, this forum is not to be missed. The event will also see PR guru Mark Borkowski deliver an informative and entertaining after-dinner session.
Ana Andjelic will open Make Your Mark with her keynote entitled ‘Disrupting Luxury Yachting’. Andjelic, global strategy director for Havas LuxHub will look at the transformation of legacy luxury brands in the modern age. What can the industry learn from companies using disruptive and inventive methods to attract new business?
Following a short break, attendees will choose between four masterclasses taking place simultaneously. These smaller sessions will provide an intimate arena for topic-led presentations and stimulating discussions, as well as the opportunity to gain greater insight into the latest marketing trends and insights.
Attendees will then break for lunch, providing an opportunity to network with speakers and fellow delegates, before choosing between four further masterclasses.
After a short break, attendees will gather for the closing keynote session from Michael Johnson of johnson banks. The distinguished designer will discuss the vital part brand narrative and identity plays in shaping marketing campaigns and messages.
For delegates attending the VIP dinner, an evening of networking, inspiration and entertainment follows. The dinner, held at Hoxton’s Beagle, will feature an after-dinner speech from famed PR and communications expert Mark Borkowski.
Only 10 spaces remain at Make Your Mark 2016, to register your attendance and secure your place at this unmissable event, click here.
The Superyacht Agency, Superyacht Intelligence, Park Communications and Plant the Brand are partners of Make Your Mark 2016.
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