Fincantieri builds for a Chinese audience
The Italian shipyard signs an exclusive deal signifying a stronghold on the Asian marine market.…
Fincantieri has announced an exclusive Memorandum of Agreement with China State Shipbuilding Corporation and Carnival Corporation for the construction of two cruise ships, which will be built in China specifically for the Chinese market.
Speaking exclusively to SuperyachtNews, Fabrizio Ferri, chief executive officer of Fincantieri China explains how this new agreement is part of a long-term plan to become a key player within the Chinese marine market, “Fincantieri’s strategy has been always to become preferred partner with the Chinese government starting with the cruise ships, which is our core business. Our idea is to strengthen our brand and our name in China, which eventually can help all other segments that Fincantieri works on.”
Fincantieri reveal that the new ships will be ‘tailored for the specific tastes of Chinese travelers’, which according to Ferri means interconnected cabins, with large shopping and gaming spaces aboard. The first ship is expected to be delivered in 2023.
Asia is oft-discussed as a potential superyacht market and has seen a steady increase in infrastructure available for vessels, as well as a steadily rising affinity for yachting amongst Asian UHNWIs. Ferri believes that the industry needs to deliver a clear, powerful message in order to attract new owners and charter clients, “China is the market where the customer needs to be educated on the yachting culture, which will come from a dedicated marketing campaign.”
As outlined in this SuperyachtNews article, Fincantieri has recently increased its shareholdings in Camper & Nicholsons International (C&NI) to 50 per cent, matching the Hong-Kong based, Lai Sun Development Company Limited. This, coupled with the new Chinese-centric cruise ships in development, implies that Fincantieri sees a bright future in the Asian market.
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