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2 Feb 2012
Y.CO launches new website
By Lulu Trask
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1 February 2012 saw the launch of Y.CO’s newly-designed website (to view the website click here).Y.CO announced it had approached web marketing from a different angle: “Our aim is to inspire the same passion for the yachting lifestyle as we have. The new Y.CO website is designed around yachting experiences, as well as giving an insight into the team which makes Y.CO the company it is,” said Charlie Birkett, Partner and the group’s Chief Executive Officer.
The new website aims to inspire those already experienced with yachting as well as inviting and encouraging newcomers to try charter, and rather than focusing on the yachts themselves, focuses on the experiences possible through yachting. “Very few holidays can match yachting for privacy, exclusivity and flexibility. It’s an excellent choice for families, with plenty to keep everyone entertained, but just as well suited to friends and couples. We needed a site which would get that message across,” said Neil Cheston, Director of Sales and Charter at Y.CO.
The website has been created by Poke London, whose portfolio also includes the websites of mobile network Orange and luxury brand Mulberry. “We wanted to inspire people to discover the holiday of their dreams by browsing experiences, rather than a list of yachts,” said Jason Fox, Creative Director at Poke. He continued, “the site is supported by a very flexible CMS, giving the Y.CO in-house design team full control to layout pages as they see fit.”
The website’s design is catered to the increasing use of browsing via tablet devices: “the website presents itself in the most simple, entertaining and elegant manner possible. We used HTML, JavaScript and CSS to ensure the experience is also tailored for iPads,” said Fox.
Related Links
Y.CO Profile | YCO Website
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