Prior to co-founding PELORUS, Jimmy worked as Head of Marketing and Communications for Winch Design, a world-leader in superyachts, private aviation and architecture. Jimmy is a fellow of the Royal Geographic Society, mountain leader and advanced diver with a passion for adventure. Jimmy served in a British Army reconnaissance regiment, with tours to Iraq in 2006 and twice to Afghanistan. He served for eight years and on leaving was appointed Expedition Manager for Xtreme Everest 2, the largest ever medical-research expedition conducted on Mount Everest.