The superyacht industry’s top shipyards have signed up to attend the one-day marketing event, Make Your Mark 2016, hosted by Superyacht Events. Representatives from Blohm + Voss Shipyards, Feadship, Heesen Yachts, MB 92, Nobiskrug, Oceanco Shipyards, Pendennis and Sunrise Yachts are registered to attend the event, held in London on February 9 2016.
The high calibre of attendees highlights the industry’s desire to learn from other luxury sectors how to market to, and engage with, an UHNW audience. Building on the success of the Superyacht Marketing Forum in 2011, the team behind Make Your Mark 2016 are confident the day will provide a comprehensive guide to the latest marketing trends, channels and methods.
The event will feature intimate masterclasses with experts.
With experts from the fashion, automotive, luxury real estate and travel leading masterclasses, the day will provide an intimate opportunity to learn from leaders in their field. Keynote sessions from Ana Andjelic of Havas LuxHub and Michael Johnson from johnson banks will examine disruptive techniques for our industry and a thorough examination of the power of brand identity. To view the full programme, click here.
The day, in addition to dynamic masterclasses and engaging keynote sessions, also provides extensive networking opportunities including a VIP dinner. To secure your place alongside key superyacht industry players and learn from marketing masters, click here.
If you've found this story to be 'a report worth reading', and you would like to enjoy access to even more articles, insight and information from The Superyacht Group, then you may well be interested in our VIP print subscription offer. We are inviting industry VIPs to register for a complimentary subscription to our print portfolio, which includes the most insightful information on the state of the superyacht market. To see if you qualify for our VIP subscription package, please click here to fill in an application form