The 2015 edition of the Global Superyacht Forum is almost upon us, and for us as journalists, it represents an unprecedented opportunity for insight into the current state, and future trajectory of the industry.

While the superyacht industry has an abundance of shows to promote their products and services, the Global Superyacht Forum represents the industry’s only opportunity for discussion, debate and dialogue for the benefit of the collective. 

The event attracts a diverse and esteemed collection of industry stakeholders, and as such, one knows the conversation is going to comprise the ideas and aspirations that will drive this industry forward.

This year is no different, and represents our most intriguing delegate list, and in my opinion, the most exciting programme to date.



What stands out about this year for me, is the underlying mission to reinvent existing business practices that pervades all of the sessions in one way or another. After all, while heritage is an important facet of the superyacht experience, we are often guilty of placing too much emphasis on it, as well as other entrenched processes and approaches. Other comparable industries have seen their stock grow at an impressive rate, and it is only by fostering new strategies that the superyacht industry can achieve its full potential.

No doubt this will form the cornerstone of our opening keynote, and I am personally eagerly anticipating Paolo Casani’s vision for the diversification of the Camper & Nicholsons brand, which epitomises the process we all need to go through.



This thinking will also inform the case study analysis session led by FreshMinds’ Chris Thompson. Thompson will examine the disruptive technologies and discourses transforming equivalent industries, and with such a broad selection of attendees at the forum, I expect this interactive session to be of huge benefit to all.

These forward-thinking session will be complemented by sessions focusing on areas requiring immediate change. And as someone who hears the view of both sides of the fence, I am relishing the debate about the future of yacht management. Clearly, current practices leave some with a bitter taste in their mouths, but this represents a chance for these views to be aired.

It’s certainly going to be an illuminating three days, and if previous years are anything to go by, at its conclusion we’ll have achieved far more than simply chewing the fat.



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