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Lessons from 2009: | |||
| Author | Comment | ||
|---|---|---|---|
| TYRG Dec 4 2009 | "What have you learnt in the past 12 months about your business
and how we need to change our industry from the lessons learnt?"
Edited by TYRG - 4 December | ||
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| adast64 Dec 4 2009 |
Well I think that with the dramatic change in the market place the important thing is to be working closely with your existing customers - because there are not so many new customers out there - and take care of them. From a manufacturing perspective, the drive for efficiency is important because the end user is looking for better value in this climate and it’s crucial that you can deliver them better value profitably. Stuart Robinson Robinson Marine Interiors Edited by adast64 - 4 December | ||
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| davro+3 Dec 4 2009 |
What I have learnt: when we have good workflow lead times, it is still necessary to be mindful of keeping overheads controlled. Even having a design contract and fee deposit does not ensure the income stream will be guaranteed. We need to keep looking for ways to be more efficient. More communication with shipyards and suppliers would be an asset. If I listen to the client, and incorporate the best of my design experience, then that is the key to a successful design result. Ron Holland Ron Holland Design Edited by davro+3 - 4 December | ||
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| bannenberg Dec 7 2009 | I remember the Monaco show of 2008 feeling like the last days of a rather decadent and inward-looking civilization (and this is without the benefit of calm hindsight). There were rather hastily convened meetings in hotel lobbies with possible clients you got to meet for five minutes, presided over by a broker who’d met them for perhaps double that. People scurried by along the quays, too busy to stop, let alone talk. Wheels up from Nice airport on the way back to London signified the high-water mark of the industry, as we were accustomed to knowing it. Almost to the minute, things started to unravel on touching down in London. I’m no economist so won’t try to pontificate on the mechanics of a yachting bubble compared to property, dot com shares or the South Sea Company. It does strike me, though, that yachting has a few unique drivers like impatience, a good dose of bluster (to put it kindly) and general tendencies of one-upmanship. You can’t do much about impatience with an owner but I think the future will see rather more durable investment into Clients, and what they need, by designers, shipyards and brokers alike. To paraphrase JFK, it’s more about what can I do for my client, not what can my client do for me. I’ve learnt that keeping that right at the front of your mind should get you out stronger the other side. Dickie Bannenberg Bannenberg & Rowell Design Ltd | ||
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| Adam Lay Studio Dec 7 2009 | Our business plan has always called for the Studio to remain as streamlined as possible, and this has proven to be successful in allowing us to ride out the current period of uncertainty. Our commitment has always been to work only at the very top end of our industry with particular attention to personal relationships, specifically with our clients, maintain core skills close at hand and bring in other expert specialised skills only when we need them. Most importantly I do much of the work myself and thus provide strong leadership and continuity, which places us in an excellent position to move forward. Providing good intelligent information, ensuring everything is completed to an exceptionally high standard and going the extra mile for our clients ensures our reputation for being one of the best at what we do remains at the forefront of the minds of our friends and colleagues within the industry. We have completed many proposals over the past 6 to 9 months and worked hard at building relationships with everyone involved so that when our clients hit the ‘go’ button; we are ideally placed to hit the ground running. The industry has many more designers now than ever before, therefore competition is fierce on every project and the choice for prospective clients wide ranging. We continue to build on 15 years experience at the highest end of yacht design and that experience is vitally important at placing us near the top of any prospective client’s, project manager’s, broker’s, shipyard’s or captain’s shortlist for any new project. We are passionate about what we do, some might say ‘purist’ about the way we go about it. Yacht design is a lifestyle choice and although a business brain is important, we never lose sight of the reason we do what we do - because we absolutely love doing it! Therefore, we have learnt that the ethos at the heart of the way we operate works, and allows us considerable flexibility in all manor of conditions, adverse or favourable, giving our clients great confidence in our longevity and likewise the longevity of the Adam Lay Studio brand. We are tremendously excited about what the future holds. Adam Lay Adam Lay Studio Limited | ||
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