This contract comes soon after the appointment of Richard Lambert, who was brought in as M Class Director to develop this burgeoning end of the Princess spectrum.
Speaking to SuperyachtNews.com, Lambert said that the 35M, alongside the 32M and 40M, completed the M Class set. “There was a gap there to capture clients who wanted to work through the M Class range, but didn’t necessarily want to make such a big jump from 32 to 40.”
According to Lambert production is being amped up at the new South Yard facility, allowing further M Class capacity if orders require it. And although the yard will not be exhibiting any vessels at the Monaco Yacht Show, it will be heavily marketing its three M Class models.
“At the Monaco show we’ll be reaching out to tell people about the 35m. The 40M has been well received and the 35M is a follow-on from that. There are some good signs that the economy as a whole is picking up and, building on that positivity, I think there’s a strong chance we’ll have a really good show.
“We’ve done well to keep providing clients with new products, and that’s what they’re looking for. They want something fresh, new and something that’s a market-leading design. The new 35M model does that and we’re optimistic for the coming show season.”
With a sizeable gross tonnage of 243GT the new Princess 35M provides exceptionally generous accommodation, relaxation and entertainment areas throughout. Full height windows to port and starboard in the vast saloon create a wonderful sense of space and light and can be enhanced with hydraulically folding balconies with sliding doors on either side. “At under 250GT is incredibly impressive for a 35m, particularly as it’s a two-decker”, Lambert said. “We’ve used some new techniques in the fusion system we employ for the hull, which means we get a lot more out of it. This produces a lightweight and voluminous hull.”