Leading Dutch shipyard Feadship has announced that the 70m superyacht M/Y Joy has been launched from its facility in Kaag. A ceremony was held in the presence of her owners, invited guests and the Feadship workforce. Joy is the first Feadship to feature exterior design by London based designers Banneneberg and Rowell, it is also the the first time that Studio Indigo has worked on a Feadship interior.

Feadship and the design team were presented with a challenging brief from the client, who is new to the industry, which was to “create something totally different from every other yacht”. Although such a request amounts to a substantial undertaking, the team strove to achieve the new owner’s wishes, starting with Banenberg and Rowell’s radical exterior styling, which brought with it a raft of challenges for the yard in terms of construction, fairing and painting.

“It has been a great pleasure to work with an owner who was keen to bring something new to the superyacht world in the same way that my father did from the early 80s onwards with Feadship and others,” comments Dickie Bannenberg.

“While our design studio has an excellent reputation for interiors, including twelve for Feadship owners, Joy is the first visible exterior design of a new era for us. The flow between the interior and exterior spaces and her generous wide walkways are without precedent on a motoryacht of this size and the vast exterior spaces have been used to great effect,” he continues. “Moreover, the wealth of concave shapes in the superstructure and judicious use of surface texturing have given Joy a design language and identity all her own.”

Throughout the yacht there are a number of unique physical and aesthetical connections between the interior and exterior. Examples of this unity include the two entrances to the beach club; a transom door that swivels up above head height and bomber doors on the aft deck that serve as a lounging platform when closed and sofa backrests when open.

According to Feadship, Joy’s interiors exude “elegance and richness, with cohesive architectural detailing.” Studio Indigo have used over 250 finishes and materials on board Joy.

“Our team was inspired by the sleek profile to create a natural flow between the interior and exterior spaces facilitated by the layout,” explains Mike Fisher, creative director at Studio Indigo. “To further enhance the feeling of space, a clever use of finishes, materials and styling makes the exteriors feel like they are an extension of the interior spaces. Moreover, every living area has windows looking out onto the wide walkways, making the rooms feel much larger than they are.”

Joy is a testimony to what can be achieved when you genuinely start a superyacht build with a blank sheet of paper,” concludes Feadship director Jan-Bart Verkuyl. “The owner’s wishes have been successfully combined with Feadship’s experience and the excellent teams from Studio Indigo and Bannenberg & Rowell to fashion a truly pioneering 70-metre yacht.”


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