13 Jan 2016
Making a mark on the superyacht industry
Make Your Mark 2016, an exclusive marketing event for the superyacht world, will take place on 9 February in London. The one-day event features masterclasses and keynote presentations from a range of marketing experts and gurus. With expertise in the luxury industry, brand identity and consumer behaviour, three new speakers are now confirmed to participate in the event next month.
Daniel Bennett is a choice architect for Ogilvy Change, a branch of the world-renowned advertising firm Ogilvy that focuses on behavioural science in relation to sales and marketing techniques. Bennett will lead the masterclass ‘The Pyschology of Marketing’, looking at how luxury brands can use cognitive behavioural research to ensure the most effective and dynamic marketing campaigns.
Founder of Verb Brands, Chris Donnelly will be leading the masterclass ‘How to Control the Digital World'. With experience collaborating with brands including Sunseeker Brokerage, Daylesford, Deliciously Ella and Larsson & Jennings, Verb Brands specialise in digital marketing and website optimisation.
Michael Johnson, Chris Donnelly and Daniel Bennett
World-renowned designer, strategist and consultant Michael Johnson of esteemed studio johnson banks will close the day with a keynote presentation entitled ‘Why Brand Matters’. Johnson has collaborated with well known brands and institutions such as Cambridge University and Virgin Atlantic, as well as designing engaging campaigns for non-profits and charities. Examining past, current and future trends, Johnson will discuss how to shape a brand and the art of crafting effective and memorable marketing.
For the full programme of Make Your Mark 2016, click here. The one-day event will see 100 key marketing directors, CEOs and designers join together to learn from and be inspired by experts from the luxury world. To secure your place, click here.
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