11 Sep 2015
Balearic Yacht Destination to be presented at MYS
In a recent article regarding Palma-based companies at the upcoming Monaco Yacht Show, SuperyachtNews.com gave a sneak preview of a new promotional destination project: Balearic Yacht Destination. Further information has now been released and we are able to provide readers with the details of the venture.
Astilleros de Mallorca, Marina Ibiza, Port Adriano and STP Shipyard Palma have joined forces with the aim of promoting Mallorca and Ibiza as a year-round destination for the nautical industry, both in terms of cruising and refit and repair.
With Mallorca building its reputation as a winter hub for yachts undergoing work, and Ibiza increasing in popularity during the summer, it has been a natural step for the islands to join marketing forces to promote the Balearics to superyachts for their year-round potential.
Marí adds that the charter market in the region has grown as well, particularly regarding yachts with large LOAs. “The conditions have changed a lot, making it easier for them to come to the Balearic islands and now we were a very desirable destination for them,” he says. “This is the result of hard work over a long time - we work every season to increase the quality of our facilities and services.
“All the companies in this sector should be aware of the importance of taking care of our local market and join forces – like we have done on this occasion – to promote our destination as one of the best in the world for charters.”
The project will be debuted at the Monaco Yacht Show, with a special presentation on Wednesday 23 September, from 5pm to 7pm, at stand QL10.
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