25 Jun 2015
The Altfield showroom at SuperyachtDESIGN Week 2015 was the ideal host for AkzoNobel's Colour Trends interactive session. Surrounded by vibrant patterns and print, Stephie Sijssens, colour trends analyst for AkzoNobel, led the SYDW guests on a journey through the complex world of colour trend forecasting. Looking at the automotive, consumer technology and marine industries.
Sijssens outlined the method of identifying, producing and inspiring the latest colours used across the globe. "It's a very intuitive process," explained Sijssens as she discussed the moodboards, photographs, films and environments that inspire the trends found in colour. Looking at tone, texture, depth and much more, Sijssens's team looks to their surroundings as the ultimate source of ideas, "nature is always a big influencer."
Rory Marshall, marine coatings consultant for Newmar Overseas, joined Sijssens to discuss how colour trends are making their way into the superyacht world. "It's been white or blue for as long as I can remember", Marshall joked describing how gradually yachts and their designers are branching out with the colours used throughout the design process, "the pace has now accelerated'.
Guests enjoyed being able to get interactive and in touch with the materials Sijssens had on hand and getting inspired with more insight from outside the industry.
SuperyachtDESIGN Week is proudly sponsored by Gold level: Awlgrip and Blohm+Voss Shipyards. Silver level: Clyde & Co and OceanLED. Bronze level: Hacker-Craft, Heirlooms, RINA, SA Baxter Architectural Hardware and ZEZ Fabric
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