25 September 2016

6 Mar 2015

The centre of the universe!

By

The first ever London Yacht, Jet & Prestige Car Show will take place in Old Billingsgate and St Katharine Docks from Wednesday 8 – Friday 10 April, and it is set to become a powerful weapon in the superyacht industry’s arsenal.

London has defined itself as the world’s financial epicentre, since the global economy emerged from the crisis of 2008, and is arguably the richest source of potential clients available to the industry. And yet, up to now, the city has been deprived a platform that adequately showcases the top-end luxury sectors.

Granted, the longstanding London International Boat Show has served the sailing and yachting communities well for many years, but its attractiveness to the superyacht sector has waned, as logistics and scheduling have precluded participation.

Heirloom’s general manager, Ruth Douglas agrees, saying the London boat show is positioned more appropriately for the UK’s mariners and sailors, rather than those who are going to commission a new build.

The new event, she says, “is a brilliant opportunity”, because of its potential “to introduce clients first-hand to the superyacht industry”, who may not otherwise have encountered yachting. “It’s Monaco coming to the City of London for an exclusive luxury event and I think it’s a great prelude for our own industry to SuperyachtDESIGN Week and then Monaco itself.”



The establishment of this event then, should be most welcome for everyone in the industry, and this stance has been validated by the impressive exhibitor uptake for a nascent show. The pedigree of companies attending is high, as Blohm+Voss’ sales and marketing director, Patrick Coote, demonstrated. "London is an important hub for the superyacht industry, not only for Europeans, but also due to its popularity with clients from regions such as Russia and the Middle‎ East”, Coote explained.

“For over 10 years there's been a prime opportunity for someone to establish a superyacht event in the capital: a ‎small, focussed gathering to showcase the top builders, brokers and other players.”



Its value proposition is also not lost on Nautor’s Swan regional director for northern Europe and Russia, Barry Ashmore, who told SuperyachtNews.com that it comprised a key part of the Finnish builder’s growth in the superyacht sector. “As part of the company’s strategic expansion, Nautor’s Swan has further strengthened its commercial team around the world”, he said. “Participation at this show, which will feature some of the leading luxury brands in yachting, aviation and motoring, was a natural fit for Nautor’s Swan.”

And it is London’s unrivalled current en vogue status that appears to have drawn the superyacht industry’s most brand-aware operators, including Porto Montengero, which has generated a lot of column inches in the mainstream media as well, and whose internal PR manager, Daniel Kalezic told SuperyachtNews.com, “We are exhibiting at the London Yacht, Jet and Prestige Car Show as we see the UK as a consistent superyacht marina and real estate market with high quality leads. We have received lots of interest in Montenegro and the marina, Porto Montenegro by those looking for something different to the likes of South of France and Mallorca, but still within the Mediterranean.”


There are plans to have superyachts at anchor on the Thames.

But while the event is overtly selling the luxury experience, exhibitors are not limited purely to luxury brands. The Isle of Man SuperYacht Forum is a conglomeration of companies offering a variety of services, and Baker Tilly’s Oscar Brown, a member of the Forum said many of these companies shared a common interest in the management of luxury assets.

The event represents, Brown says, “an ideal platform to explain to builders, owners, intermediaries and other industry professionals why the Isle of Man is considered the centre of excellence in this exciting area. Furthermore, the SuperYacht Forum is keen to support British industry in London, the worldwide hub of international wealth management.”

It seems then, that most of the ingredients are already in place for a successful first edition, but as Coote added, “This new show is as yet unproven and its success will depend entirely on the organisers' ability to attract genuine, qualified, potential clients. If they succeed then I’m sure the exhibitors will be supportive."

Profile links

London Yacht Jet & Prestige Car Show

Heirlooms Ltd

Blohm + Voss Shipyards GmbH

Nautor Holding Srl

Porto Montenegro

Isle of Man SuperYacht Forum

Comments

Add a comment

1800 character limit

Having problems? Let us know editor@superyachtnews.com

Other Events News

PYA charges seminar fee for non-members at Monaco Yacht Show

For the first time, the Professional Yachting Association (PYA) is charging non-PYA members to attend its headline Sea Changes Forum at the Monaco Yacht Show. More

Out of this world keynotes at GSF

The Global Superyacht Forum will see Frank Salzgeber from the European Space Agency take to the stage to discuss innovative technology. More

New programme features for GSF

Interactive workshops return at the Global Superyacht Forum - but with a twist - ensuring there are even more opportunities for delegates to share their opinions. More

Made Smart in Amsterdam

This year’s Global Superyacht Forum will focus on smart solutions for our industry. What are the problems in our market? How can we work together to move our industry forward? More

events News Archive

Most Recent Comments

  1. MTU to exhibit new Series 4000 Yacht Diesel engine More
  2. SuperyachtDESIGN Week 2016: Editor's Pick More
  3. The perfect balance of CEOs and technical insight More
  4. Craig Cunningham shows cruising catamaran concept at Monaco More
  5. Reflections on the Palma Yacht Show More
SuperyachtNews app available now. Click here to download.
The Superyacht Intelligence Annual Report is out now. Subscribe today and access your digital copy instantly. Subscribe now.

E-Newsletter

Get regular updates from SuperyachtNews with our weekly Email Newsletter.

Submit

SuperyachtIndex.com

Latest Premium Listings

Cummins Inc.

Cummins Inc.

Nlightened Software Ltd

Nlightened Software Ltd

Cogs 4 Cancer

Cogs 4 Cancer

Zytexx International Ltd

Zytexx International Ltd

Melita Marine Group

Melita Marine Group

Raytheon Anschuetz

Raytheon Anschuetz

Kahlenberg Industries, Inc.

Kahlenberg Industries, Inc.

Directory. Add your logo here with a premium listing.
 
 
 
 
 
 
 
 
 
 

Featured Listings

Tenders & Toys

Superyacht Tenders & Toys
Superyacht Tenders & Toys have a high level of expertise in providing new build and custom tenders, chase boats, RIBs & all popular yacht toys. With an unrivalled global service network, maintaining a personal & bespoke service, wherever you are in the world, Superyacht Tenders & Toys can help.
www.superyachttendersandtoys.com

Electrics, Environmental Solutions, Propellers & Propulsion, Software, Training

ABB Marine and Ports
ABB is a leading supplier of electrical power and propulsion systems for ships. We provide innovative, safe and environmentally-friendly solutions and qualified services worldwide. Our Azipod® propulsion has proven its efficiency and reliability on yacht vessels with its ultimate silent and ecological solution.
www.abb.com/marine

Shore Power Convertors

ATLAS MARINE SYSTEMS
Atlas Marine Systems, the world leader in the design of marine electrical power systems, offers a full range of engineering services necessary to define the onboard electrical distribution system or simply the application of the Atlas power conversion products.
www.AtlasMarineSystems.com

Satellite Communication

Marlink AS
Marlink offers seasonal, flexible contracts to match regional sailing requirements. Through our dedicated account managers & customer services, we develop personal relationships with customers & drive innovations to develop digital solutions & smart applications that take you beyond just connectivity.
www.marlink.com

Navigation, Satellite Communication, Security

Raytheon Anschuetz
Integrated Navigation Systems based on state-of-the-art technology and decades of experience in the superyacht industry. Ultimate knowledge and flexibility in system integration. Dedicated customer care throughout the whole project and beyond.
yacht.raytheon-anschuetz.com

Paint & Protection

Wrede
WREDE Consulting is an independent paint consultant and paint surveyor company who has worked for most of the 200 largest yachts worldwide in coating, paintwork and equipment areas. WREDE Consulting engages in quality management and objective quality assessment for the coating of mega- and superyachts. www.wrede-consulting.com
www.wrede-consulting.com

Engine Room, HVAC & Refrigeration

ASEA POWER SYSTEMS
ASEA POWER SYSTEMS is the Marine Industry Leader for Shore Power Conversion equipment ranging in power from 8kVA - 1000kVa.
www.aseapower.com

Water Treatment & Watermakers

Jets Vacuum AS
Jets Vacuum has for over 30 years been the leading innovator in vacuum sanitation technology. With over 11,000 Jets systems in operation on all types of ships, Jets are known for high quality, flexible cost efficient solutions backed up by first class world wide service
www.jetsgroup.com

Add your company listing here

Add a featured listing here and your advert will appear on every page of SuperyachtNews.com, SuperyachtIndex.com, TheSuperyachtReport.com and TheCrewReport.com.

Add my company listing