14 May 2014
The show will go on
The Antibes Yacht Show 2014, which took place 23-26 April, saw brokers and exhibitors debating its success and questioning its future due to a decreased footfall compared to previous years.
This was the first show for Renaud Jordan acting in his new managerial role and he spoke exclusively to SuperyachtNews.com about the success of the show from the organisers’ perspective and whether there is a new strategy in place for next year.
“Although it was a bit quieter this year visitor-wise, the potential of the show and its attractiveness to brokerage agencies and shipyards is intact,” maintains Jordan. “This eighth edition mirrored the state of the market, which is undergoing a profound mutation, and where nothing is ever a given. It is undeniable that we had quality exhibitors and educated visitors this year at the show, and that is what matters the most. Numerous contacts were made during the four days of the show, especially with new visitors coming from Eastern Europe.”
“This 8th edition mirrored the state of the market, which is undergoing a profound mutation, and where nothing is ever a given."
Some of the comments heard from different brokers around the show cited their disappointment at the lack of potential clients in attendance. "The organisers need to work on getting the big brokerage houses involved next year to get more clients through the doors," said one yacht broker. When this notion was presented to Jordan, however, he did not believe this to be the case. “I totally disagree about potential clients’ presence,” he maintains. “As I stated earlier, there were many contacts made during and after the show.”
With regards to a plan for next year, Jordan upholds that the show will go ahead. “Many things are going to change and that will include a greater commitment from the big brokerage agencies in Antibes, which until now have remained on the periphery of the show,” he explains. "We also have other development aims in mind like extending the cycles of conferences and training sessions – which were very successful this year – so that they would start before the show and continue after the show wraps up. We are currently actively working on other projects with an aim to further improve the quality of visitors. The 2015 edition is already under way and it is precisely the work we are doing now, well ahead of the show date, that will allow us to deliver a sound and innovative project in 2015.”
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