12 Feb 2014
SYN & SYT combine forces to break news in Singapore
SuperyachtNews.com is pleased to announce itself as the Online Media Partner of the forthcoming Singapore Yacht Show, taking place at the Oneo15 Marina Club from 10 to 13 April 2014. The Superyacht Group and two of the leading publications from its print portfolio, The Superyacht Report and The Superyacht Owner, will assume the role of the show’s Industry Media Partners.
And in an exciting first for SuperyachtNews.com, we will be teaming up with SuperYachtTimes.com to run a dedicated Singapore Yacht Show News Centre. The news centre will allow SuperyachtNews.com to publish video content direct from the event providing the latest insights into what’s happening at the event, as well as opinions and analysis from the industry’s most recognised personalities.
The show will also be afforded the same unrivalled online and social media coverage that The Superyacht Group reserves for the industry’s biggest events. This is in line with a show whose profile has grown significantly in the last 18 months, and which is now considered the superyacht industry’s premier platform for the Asian market.
Commenting on the growing importance of establishing a significant presence in Singapore, The Superyacht Group’s chairman, Martin H Redmayne said:
"We conducted a huge piece of research on Asia last year and feel we are now ready to engage with this vast marketplace. Doing it in collaboration with our friends at SuperYachtTimes is all about efficiency and effectiveness. The Asian market needs to be educated as to the possibilities the superyacht industry offers, and how to develop a stable business model. And equally, the onus is on us as an industry to learn and understand what the Asian market expects from us.
"We feel that together in partnership we are very well placed to deliver the right information and intelligence to the industry, to the buyers and to the regions. We look forward to working with Singapore Yacht Show as our first strategic move into Asia.”
And reflecting on his company’s collaboration with The Superyacht Group, SuperYachtTimes.com MD, Merijn de Waard said he was excited about its potential:
“It’s very exciting for us because we’ve known The Superyacht Group for many years and we’re effectively working along the same lines, which is to better the superyacht industry.
“Singapore has certainly benefited from all of the uncertainty in China right now and the show has a nice line-up of boats - Vertigo, Exuma, Cloud 9 - with more to follow. More and more companies are set to join the show, which will make it more interesting for our coverage as well.”
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