20 Nov 2013
Call for 'play-it-safe' owners to embrace innovation
The tables were turned back onto superyacht owners for the 'The future of superstructures' session, which featured designers Ken Freivokh and Martin Francis, and land-based structural engineer Mitsu Edwards of Hugh Dutton Associates.
Whilst, according to Freivokh, "The on-board experience needs to be made more exciting", the onus is on owners to take these risks. Francis said that the most innovative designs both he and Freivokh had produced over the year had failed to sell because owners prefer to play it safe and go with the status quo.
Land-based architecture was acknowledged to be 'streets ahead' of naval architecture because of investors' failure to innovate. "Investing in innovation is key", Edwards said. It's the visionary ideas of a few, she added, that have transformed architecture and it was acknowledged by the panel that this has failed to occur in yachting.
Blohm+Voss' Patrick Coote bemoaned the failure of owners, who are ordinarily trailblazers, to break from the yachting mould. This prompted a rhetorical rallying cry to owners to follow the lead of the industrialists of the revolution, who commissioned infrastructure projects that furthered the cause of engineering.
The Global Superyacht Forum 2013 is sponsored by Advantec Marine, Awlgrip, Caterpillar, Cayman Registry, Clyde & Co., MTN, MTU Friedrichshafen, Palladium Technologies, Struik & Hamerslag, R&Q Marine Services (Yachtsure24) and Van Berge Henegouwen.
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WREDE Consulting is an independent paint consultant and paint surveyor company who has worked for most of the 200 largest yachts worldwide in coating, paintwork and equipment areas. WREDE Consulting engages in quality management and objective quality assessment for the coating of mega- and superyachts. www.wrede-consulting.com
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