19 Jun 2013
BRICs & Water - why yachting is yet to crack emerging markets
By Rebecca Dark
Chaired by Justin Ratcliffe, the BRICs and Water Q&A session with Bill Dixon, Dixon Yacht Design, and Dimitris Hadjidimos, Claydon Reeves sought to investigate the design culture in emerging markets.
Heavily focused on the Asian market, which the industry is focusing its collective attention on, the cultural differences that spur demand were analysed in the context of superyacht design. With a strong emphasis on business, yachts are often used as client entertaining spaces, rather than means of relaxation, so communal areas invariably take precedence over exterior spaces.
Dixon also pointed out that branding is a big draw for Asian clients and it would be the prestige and the image yachting portrays that would drive them to purchase superyachts. However, although they can afford to buy the yachts Dixon pointed out that, "[the emerging markets] need the infrastructure to maintain these boats".
The generation shift will also drive yachting forward as the younger generation travel further and chartering in the Med is the tool that "gets them enthused [about yachting]", as Hadjidimos explained.
Clients from the Middle East, while more accustomed to the yachting lifestyle, don't have a strong culture of design, in terms of interiors. But general arrangements are very much driven by patriarchal ideas, with hierarchical space and large areas for family gatherings.
However, younger generations, educated in the US and Europe, may well direct design towards more traditional approaches as they are more familiar with the sector and its design trends.
Add a comment
Other Events News
For the first time, the Professional Yachting Association (PYA) is charging non-PYA members to attend its headline Sea Changes Forum at the Monaco Yacht Show. More
The Global Superyacht Forum will see Frank Salzgeber from the European Space Agency take to the stage to discuss innovative technology. More
Interactive workshops return at the Global Superyacht Forum - but with a twist - ensuring there are even more opportunities for delegates to share their opinions. More
This year’s Global Superyacht Forum will focus on smart solutions for our industry. What are the problems in our market? How can we work together to move our industry forward? More
ATLAS MARINE SYSTEMS
Atlas Marine Systems, the world leader in the design of marine electrical power systems, offers a full range of engineering services necessary to define the onboard electrical distribution system or simply the application of the Atlas power conversion products.
Superyacht Tenders & Toys
Superyacht Tenders & Toys have a high level of expertise in providing new build and custom tenders, chase boats, RIBs & all popular yacht toys. With an unrivalled global service network, maintaining a personal & bespoke service, wherever you are in the world, Superyacht Tenders & Toys can help.
Jets Vacuum AS
Jets Vacuum has for over 30 years been the leading innovator in vacuum sanitation technology. With over 11,000 Jets systems in operation on all types of ships, Jets are known for high quality, flexible cost efficient solutions backed up by first class world wide service
Marlink offers seasonal, flexible contracts to match regional sailing requirements. Through our dedicated account managers & customer services, we develop personal relationships with customers & drive innovations to develop digital solutions & smart applications that take you beyond just connectivity.
WREDE Consulting is an independent paint consultant and paint surveyor company who has worked for most of the 200 largest yachts worldwide in coating, paintwork and equipment areas. WREDE Consulting engages in quality management and objective quality assessment for the coating of mega- and superyachts. www.wrede-consulting.com
ABB Marine and Ports
ABB is a leading supplier of electrical power and propulsion systems for ships. We provide innovative, safe and environmentally-friendly solutions and qualified services worldwide. Our AzipodÂ® propulsion has proven its efficiency and reliability on yacht vessels with its ultimate silent and ecological solution.
Integrated Navigation Systems based on state-of-the-art technology and decades of experience in the superyacht industry. Ultimate knowledge and flexibility in system integration. Dedicated customer care throughout the whole project and beyond.
ASEA POWER SYSTEMS
ASEA POWER SYSTEMS is the Marine Industry Leader for Shore Power Conversion equipment ranging in power from 8kVA - 1000kVa.