Vripack's Joost Mertens, Marnix Hoekstra and Pim Dijksman reflect on the reactions to the VriThink! Project presentation during SuperyachtDESIGN Week 2013.

The last session on the first day of the design event saw a brainstorming session led by Hoekstra, who highlighted how his team had sought to innovate their approach to clients. Three years of creative thinking has led the Dutch design firm to focus a small portion of their time on trend-spotting, getting outside of the office and sensing the indicators of change in the worlds of design, fashion, art, travel, food, music and more. They've called this initiative, the VriThink! Project.

Click here to hear what the trio thought of their session and the value that events such as these provide. To read more about the 2013 SuperyachtDESIGN Week, please click here or read an overview of the event in SuperyachtDesign, Q16.

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