Aston Martin Vanquish Carbon - image by Andrew Johansson

The concluding portion of SuperyachtDESIGN Week 2015 ended with thought provoking and awe-inspiring notes. Populating the last sessions were a superyacht rethink courtesy of Vripack’s Marnix Hoekstra and a keynote session delivered by Quintessence Yachts, Aston Martin and Mulder Design in which they discussed the new AM37 Powerboat project that’s got everyone talking.

Returning to the stage once more, Marnix Hoekstra presented VriThink. If Vripack is the body of the company, then VriThink is the soul. The initiative  gives a name to something everyone associates Vripack as being — pioneering and forward-thinking. Vripack uses this approach and the observations of its team to re-imagine the superyachts that we have come to know.

Hoekstra's intention is not incremental change, but wholly disruptive reinvention and he asserted on stage that he believes superyacht construction times can be reduced by 50 per cent in the future.

Andrew Johansson and Marnix Hoekstra before VriThink! Trends

In his conclusion, Hoekstra referred to an old axiom – time is money. “It's the only thing our clients can't buy and it is the most crucial thing [for the industry]." To highlight this he ended with news of a Chinese architect who will attempt to build the world's tallest building in just seven months, asking, with all the talent that exists in this industry, "why don't we have the same ambition?" The question was not an insult to the industry, it was a challenge.

Ending an engaging and powerful three days in London, a trifecta of luxury brands joined forces for the presentation on the AM37 Powerboat Project. Mariella Mengozzi of Quintessence Yachts and Bas Mulder of Mulder Design shared their own concepts and reasons for coming together for the project. Unfortunately not even an Aston Martin could get design director, Marek Reichman, through the heavy traffic into London from the coast, and as such had to ultimately send his apologies.

Utilising state of the art technology for a hull comprised of composites and carbon fibre, the team were looking for an innovative way to make the most of the interior and keep overall weight to a minimum.


An interesting proposal, the AM37 combines the expertise of the luxury, automotive and yacht design field in a new concept, one, which the team hopes is a starting point for the industry. As Mengozzi commented, "I think it's a natural progression and hopefully one the industry will see more of".

The event concluded with drinks and canapés in Crestron’s showroom, where guests were given the opportunity to network and share new ideas. We want to thank all our showroom partners and sponsors for their support, Gold level: Awlgrip and Blohm+Voss Shipyards. Silver level: Clyde & Co and OceanLED. Bronze level: Hacker-Craft, Heirlooms, RINA, SA Baxter Architectural Hardware and ZEZ Fabric. We look forward to welcoming them and all the guests who attend this year to next year’s event.

See you in 2016!

Click here to read highlights from day two.

If you have enjoyed reading this article, you’ll love our upcoming event, The Superyacht Design Forum, taking place on 25 - 26 June 2019 at Design Centre, Chelsea Harbour. The Superyacht Design Forum provides anyone in the superyacht design world with a unique opportunity to explore new thinking and share smarter solutions for the future of superyachts. To find out more or to register, click here.