Following next month’s SuperyachtDESIGN Week and held alongside London Design Festival in September, Focus is another showcase event for Design Centre, Chelsea Harbour and its more than 500 brands and 102 showrooms. Every year in May journalists are offered a sneak preview of the autumn/winter collections and pieces that will be debuting at Focus, offering a chance to look into the trend crystal ball and catch a glimpse of the trends that will be leading next season. While SuperyachtDesign can’t share details of all the pieces as many are brand new, we can give our take on the upcoming trends.
Even just a quick glance around the Pavilion where the preview is being held this year is enough to say that the design world has moved into a new phase. Less beige, fewer of the metallics that we have seen reinvented for the last few seasons and fewer bold, artistic prints. Most collections seem to have entered a new era of grown up glamour. Pieces are still chic, but more comfortable and more relaxed, with a restrained elegance that is far from safe but not too modern either.
Velvet sums up this new transitional phase. Fendi Casa presented a couple of its furniture designed swathed in velvet, while The Odd Chair Company at Lelievre upholstered one of its pieces in a vibrant burnt orange velvet stripe from Lelievre. Pierre Frey and Zoffany also displayed some beautiful velvet textiles.
Turquoise and teal were popular colours across the brands. Everyone from Porto Romano to Altfield brought in sophisticated blue/greens. While last season monochrome accented with bold pops of colour was a universal trend, colours this season are not so brash. The minimalistic beiges and black and white have been replaced by softer, earthy shades. There is also a leaning towards romantic patterns reminiscent of those that traditionally come with brocade. Zimmer + Rohde, Zoffany and Pierre Frey have incorporated this historic romanticism as well as daintily embellished pieces that avoid the bling and glitz of past seasons.
Many of the pieces on display we evolved incarnations of previous favourites; pendant lamps turned into table lamps for example. Look out for striking glass pieces from Italian design house Gallotti & Radice.
Other stand out pieces were a beautiful Aldridge games table in tinted sycamore with polished brass from Davidson, a new lounge chair from Summit and Linley and a dainty side table from Nina Campbell called Tini, the perfect size to hold a martini or two.
Focus 2015 will run 20 to 25 September and as well as exciting new trends and collections, it will present a dynamic programme of presentations, workshops and forums.
Design Centre, Chelsea Harbour
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