Meen does, however, admit that the concept is still coming under scrutiny. “We still get a lot of current stews and stewardesses that don’t want to do it because they don’t understand it and think they know everything already,” she adds. “It is difficult to get through to them that they probably can’t walk on water like they think they can and there are probably a few little bits of information that would perhaps be useful for their futures. But I guess that is a generation thing and I think over the next few years we will start seeing changing attitudes and it will become the norm.”
Part of the PYA’s strategy to make GUEST more widely accepted is to target other sectors of the industry. “It can only ever become an industry standard if the industry starts wanting it,” comments Meen. “This is where we, as the PYA, feel that it is the charter brokers that are actually the frontline of this because if the charter brokers don’t ask for it, don’t look for it or don’t recognise the value of it, then it won’t have as big an impact."