Silver Arrows Marine, the London and Monaco-based boat builder, has announced the signing of an agreement with Zung Fu, the exclusive retailer for Mercedes-Benz in Hong Kong and Macau since 1954, for the debuting of the Arrow460-Granturismo in Asia, as well as the co-launch of a series of VIP lifestyle programmes for Mercedes owners in Hong Kong. The first pre-production Arrow460-Granturismo, christened Mercedes, made its public debut at the Monaco Yacht Show.
“For the first time in Asia, the automotive and marine industries will work together launching the unique Arrow460-Granturismo, offering clients an exclusive lifestyle program that reflects the best of travel on both land and sea. We value an exceptional partner like Zung Fu, which is equally dedicated to innovation and a lifestyle approach as we are,” comments Jacopo Spadolini, CEO of Silver Arrows Marine.
The new partnership announcement and debuting of the Arrow460-Granturismo in Asia coincided with the launch of a series of luxury lifestyle programs for Mercedes owners in Hong Kong. Zung Fu provided Mercedes-Benz owners with the opportunity to test-drive the most recent models and learn more about the Arrow460-Granturismo.
“It has always been Silver Arrows Marine’s plan to combine the yacht and the cars because they share so much and are such natural partners in any luxury lifestyle. We hope to be able to extend such agreements to other parts of the world soon,” continues Spadolini.
The Arrow460-Granturismo is one of a number of high-profile automotive-marine collaborations to occur in recent years. In issue 188 of The Superyacht Report, we explore the business case for these collaborations, considering why the superyacht market appeals to automotive manufacturers, vice versa and why they are yet to sell successfully. Click here to subscribe to The Superyacht Report .
If you've found this story to be 'a report worth reading' and you would like to enjoy access to even more articles, insight and information from The Superyacht Group, then you may well be interested in our print subscription packages, which include the most comprehensive and up-to-date information on the state of the superyacht market. Subscribe here, to these 'Reports Worth Paying For'