Nautica Italiana, the Italian superyacht industry association affiliated with Fondazione, has revealed the second stage of its Nautica 365 strategic plan. The first stages of Nautica 365 focussed on the development of a manifesto, an ethical contract and an international promotion plan, phase two outlines an events strategy.
“Our sea – and all of the knowledge, culture and industry that derives from it – does not just belong to the coasts; rather, it is an asset that the entire country should protect and develop,” comments Lamberto Tacoli, chairman of Nautica Italiana. “I strongly believe that Italy can and must have excellent trade fairs in all fields in which it boasts manufacturing excellence,” adds Corrado Peraboni, Fiermilano’s CEO.
By choosing to partner with Fieramilano, Italy’s largest exhibition centre in terms of facility area and infrastructure, under an agreement that is expected to be formalised in the near future, Nautica Italiana hopes to leverage specialist knowledge in order to deliver a trade fair programme, starting 2017, that will stimulate the growth of Italy’s nautical market both internationally and domestically.
The initial trade fair programme will include an outdoor international nautical show for medium to large-sized boats in spring, a lifestyle and glamour event in summer and an indoor exposition in Milan dedicated to small boats and water sports in autumn.
As well as the creation of a new trade fair programme, Nautica Italiana will be attending a number of well known events such as Seatec, Yare, Salone del Mobile Milano and the Monteanpolene Yacht Club. The aim is to ensure that the Italian nautical market is visible to the marine industry for all 365 days of the year.
If you've found this story to be 'a report worth reading' and you would like to enjoy access to even more articles, insight and information from The Superyacht Group, then you may well be interested in our print subscription packages, which include the most comprehensive and up-to-date information on the state of the superyacht market. Subscribe here, to these 'Reports Worth Paying For'