He has been tasked with strengthening Lürssen’s market position and brand recognition, as yacht sales director, Michael Breman explained:
“The shipyard has grown over the last years and for every yacht that we deliver, we have to come up with a new contract. Furthermore, we want to build up the refit and repair business and want to further strengthen our position in this market, especially for our own yachts. With new rising markets like Asia, India or Brazil, an increase in sales horsepower was absolutely necessary."
This sentiment was echoed by principal, Peter Lürssen who said, “Alberto's experience in different sectors of the yachting industry will help us to achieve our goals. Our strength lies in the fact that we are a family run business and we intend to do everything to keep it this way, to ensure the yard's future prosperity."
Da Zara himself, said that he was relishing the challenge of working for such an impressive superyacht builder. "Lürssen is an awe inspiring shipyard with four large locations that are all impressively equipped”, he explained. “These facilities give Lürssen the capability and logistics to deliver constantly two to three new yachts ranging between 70 to over 100 metres every year [while performing] refit and/or repair jobs. I had never seen this before and I am very proud to become part of the Lürssen team."